Content is arguably the most important factor in the success of a website, blog, or other online account/page (Facebook, for example). Content- the text, video, music, sound, photos, and graphics that you encounter upon interacting with a web page- is the meat and potatoes of a visitor’s experience. Sometimes, however, coming up with a steady stream of fresh and original content can be something of a challenge. This is where repurposed content comes in.
What is Repurposed Content?
Repurposing content means taking successful content that has already been used, modifying it in some way, and then reusing it. This may be content that was initially developed by you, or it may have been created by someone else (be wary if you choose to repurpose someone else’s content and always give credit where it is due).
Repurposing content might involve, for instance, reading a blog post and then making a video based on that information.
It’s easy to see that there are many possibilities for repurposing popular and interesting content and that this can be a valuable way of finding effective new material for a website or blog.
Advantages of Repurposed Content
The main advantage of repurposed content is that the content has a proven track record. The fact that content has been shown to attract a high number of site visitors, generate enthusiasm, and receive back links attests to its effectiveness and general appeal. This information is therefore less of a risk than completely new content.
Repurposing content also saves time and effort- these are valuable commodities. Running a website can be a lot of work. Repurposing content is a way of finding excellent material in a smaller period of time than it would probably take to find and develop new ideas. This translates into greater time given to other areas of running a website or web business, and ideally into greater profits overall.
Finally, repurposing content is educational. It’s a good way to learn new things about a particular topic, or to review a subject which you’re already familiar with. For instance, if you’re running a website that deals with auto repair, finding content that has already been written about how to approach making various repairs can help you review your knowledge of the subject. This can give your content greater relevance, breadth, and authority.
Some Content Repurposing Ideas
There are many ways to repurpose content, and once you get the general idea you will be able to think of them on your own quite easily.
As noted, you can use the information you find in a blog post or article and turn it into a video. You can also do the reverse by turning a successful and interesting video into a blog post.
Another idea is to take a podcast and make it into either a video or a text article. You can even use transcription software to turn spoken podcast content into written content.
Finally, you can take photos, artwork, and other graphic content and modify it in graphic programs for reuse. Of course, you will have to obtain the legal right to do this if it is not your own material.
If you want to create your own image, why not reuse information to create an infographic? Infographics are a popular way to share information with readers and are easily integrated and shared on social sites, especially Pinterest. Or you can do the reverse and use information found on an infographic to create an article, video or podcast.
Repurposing content can open up a whole new frontier for finding high quality material to use on a website. It saves time, provides content that is proven to be successful, and is an instructive and interesting activity in its own right. Though it should not be the only method you utilise to generate content, you should definitely incorporate it into your content creation strategy.