617 3170 3280
hello@searchengineacademy.com.au
Melbourne | Complete SEO
Venue to be confirmed
$1,095.00 – $2,495.00USD incl GST
Unsure if this workshop is for you?
- Is this workshop right for me?
- Do I have the required skills for it to be beneficial?
- Is digital marketing too difficult to learn?
- What is Search Engine Optimisation?
- How Search Engines Work
- Organic Vs Paid Search
- Anatomy of a Search Results Page
- Why Apply SEO to Your Website
- How to implement SEO
- The Benefits of Doing SEO
- Examining a Stress Free System of doing SEO
- Google Trends
- Making Your Content Effective
- The New World of Web Content
- Google Panda and SEO
- Google Webmaster Tools
- Student Website Reviews
- Questions and Answers
- Linking Strategies Through External and Internal Linking
- Key Concepts – Authority, Relevancy and Pagerank
- A Comparison of Various Links
- Links and Google Penguin
- External Linking Strategies
- Types of Links:
- Understanding Link Diversity
- Authority Site Links
- Getting EDU Links
- Building links externally to you
- SEO Strategy for Cleaning Up Links
- Tips for Finding Links
- Try a Link Discovery Tool
- The Power of Internal Links:
- Internal Linking Strategies
- HTML Sitemaps
- XML Site Maps
- Directory Style Sitemaps
- No Follow Attribute
- Absolute Versus Relative Links
- Disavowing Links
- How to Stay Out of Trouble with the Search Engines
- Getting the Most Out of Your Blog:
- Blogging and SEO
- Optimizing Your Blog Posts
- WordPress and SEO
- Tips For Increasing Your Chances For Popular Posts
- Understanding the Value of Trackbacks
- How to set up and use Trackbacks
- Blog Resources
- Blog Search Engines
- Student Website Reviews
- Questions and Answers
- Advanced Keyword Research:
- Keyword Forensic Analysis
- Other Advanced Keyword Research Tips
- Semantic Search
- Resource Links
- Natural Language Processing (NLP):
- Understanding How To Take Advantage of Themes
- Information Architecture:
- What is IA
- Why Do IA
- 4 I/A Categories
- Labeling Systems
- Global Navigation System
- Local Navigation Systems
- Contextual Navigation Links
- Supplemental Navigation Systems
- Site Search
- Examples of Well Developed IA
- Local SEO:
- Google’s Venice Update
- Major Data Providers – Who powers whom?
- How to Submit to Top Data Providers
- About Universal Business Listing
- Rating Local Search Factors
- Business Listing Quality Guidelines
- More Google Quality Guidelines
- Google Local
- Google Local – Photos, Videos and More
- Video SEO:
- Optimising Your Videos
- Video SEO
- Keywords for Video
- Create a Video Sitemap
- Video Distribution
- Mobile Search and SEO:
- Mobile SEO Strategies
- Duplicate Content Issues
- Crawler and Indexing Issues
- Student Website Reviews
- Questions and Answers
- Paid Search
- Planning Your Paid Search Campaigns
- Google Adwords
- Google Display Ads
- Personalisation of Search
- Google Authorship
- Google Analytics Advanced for SEA
- Google Webmaster Tools
- Google Panda and Penguin Rollouts
- Measuring What’s Important: KPI’s
- Advanced Google Analytics
- Student Website Reviews
- Questions and Answers
- Competitive Intelligence for SEO:
- Why do CI for SEO?
- More Reasons for CI
- How to Do Competitive Intelligence Analysis for SEO
- Off page Factors
- How to Analyze What You Collect
- Social Media and SEO:
- Social Media Platforms
- Social Media Guidelines
- Social Media and SEO
- Measure Social Media Reach
- Schema.org and SEO:
- Schema.org and Google
- Schema.or Resources
- 5 Schema.org Applications
- Site Technical Issues:
- Diagnosing Problems
- URL Canonicalization
- 301 Redirects
- Crawler and Indexing Issues
- Source Code Validation
- Persuasive Copywriting for the Web:
- Anatomy of A Sales Letter
- Components for Building Sales Copy by Component
- Examples by Category
- Student Worksheets and Examples
- The Power of Article Writing:
- Life After Google Panda Update
- Guidance on Writing Quality Articles
- Easy Ways To Find Markets For Your Articles
- Creative Commons
- Press Releases and SEO:
- Tips for Press Releases
- 9 Reasons to Optimize Your Press Releases
- Tips for Professional SEOs:
- New Customers the Smartest Way
- Build A Genuine Reputation Right Now
- How To Convert Prospects to Clients by Establishing Credibility
- Steps for Building Powerful Proposals
- Building and Defining Your Business in the SEO Industry
- Questions and Answers
- Certification Exam
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Brisbane Office
Level 4/360 Queen Street
Brisbane Qld 4000
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