Gold Coast | Complete SEO

Gold Coast dates

Venue to be confirmed

$1,095.00$2,495.00USD incl GST

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  • Is this workshop right for me?
  • Do I have the required skills for it to be beneficial?
  • Is digital marketing too difficult to learn?

Highly recommend the course, I am new to webpage development and I found Sue easy to understand and a wealth of information. Great day!

Vicky Spencer

Great course for learning the essentials of search engine optimisation from someone who has done it and clearly loves it.  Sue was very enthusiastic and a great presenter.!

Steve Harrison

I would like to thank Sue Cooper for an incredibly interesting and informative session on SEO. I learnt more about SEO in two hours with her than I did in 7 years at Uni, I would recommend her SEO & SEM courses to everyone.

Julie Sanderson

Definitely recommend the SEO mastery course. I have recently completed the 5 day SEO mastery course with little experience with SEO in the past. The course was easy to understand and keep up with and I gained a wealth of knowledge.

Samantha

I just want to say thank you for a wonderful week of SEO training.  Your knowledge and eagerness of SEO has been great, as has your patience with my MANY questions.  You have given me a great deal of excitement about the future potential of our business and you have given me the resources and confidence to start improving our website’s rankings and ultimately our business growth.  Thanks again!

Naomi O

  • What is Search Engine Optimisation?
  • How Search Engines Work
  • Organic Vs Paid Search
  • Anatomy of a Search Results Page
  • Why Apply SEO to Your Website
  • How to implement SEO
  • The Benefits of Doing SEO
  • Examining a Stress Free System of doing SEO
  • Google Trends
  • Making Your Content Effective
  • The New World of Web Content
  • Google Panda and SEO
  • Google Webmaster Tools
  • Student Website Reviews
  • Questions and Answers
  • Linking Strategies Through External and Internal Linking
  • Key Concepts – Authority, Relevancy and Pagerank
  • A Comparison of Various Links
  • Links and Google Penguin
  • External Linking Strategies
  • Types of Links:
    • Understanding Link Diversity
    • Authority Site Links
    • Getting EDU Links
    • Building links externally to you
    • SEO Strategy for Cleaning Up Links
    • Tips for Finding Links
    • Try a Link Discovery Tool
  • The Power of Internal Links:
    • Internal Linking Strategies
    • HTML Sitemaps
    • XML Site Maps
    • Directory Style Sitemaps
    • No Follow Attribute
    • Absolute Versus Relative Links
    • Disavowing Links
  • How to Stay Out of Trouble with the Search Engines
  • Getting the Most Out of Your Blog:
    • Blogging and SEO
    • Optimizing Your Blog Posts
    • WordPress and SEO
    • Tips For Increasing Your Chances For Popular Posts
    • Understanding the Value of Trackbacks
    • How to set up and use Trackbacks
    • Blog Resources
    • Blog Search Engines
  • Student Website Reviews
  • Questions and Answers
  • Advanced Keyword Research:
    • Keyword Forensic Analysis
    • Other Advanced Keyword Research Tips
  • Semantic Search
  • Resource Links
  • Natural Language Processing (NLP):
    • Understanding How To Take Advantage of Themes
  • Information Architecture:
    • What is IA
    • Why Do IA
    • 4 I/A Categories
    • Labeling Systems
    • Global Navigation System
    • Local Navigation Systems
    • Contextual Navigation Links
    • Supplemental Navigation Systems
    • Site Search
    • Examples of Well Developed IA
  • Local SEO:
    • Google’s Venice Update
    • Major Data Providers – Who powers whom?
    • How to Submit to Top Data Providers
    • About Universal Business Listing
    • Rating Local Search Factors
    • Business Listing Quality Guidelines
    • More Google Quality Guidelines
    • Google Local
    • Google Local – Photos, Videos and More
  • Video SEO:
    • Optimising Your Videos
    • Video SEO
    • Keywords for Video
    • Create a Video Sitemap
    • Video Distribution
  • Mobile Search and SEO:
    • Mobile SEO Strategies
  • Duplicate Content Issues
  • Crawler and Indexing Issues
  • Student Website Reviews
  • Questions and Answers
  • Paid Search
  • Planning Your Paid Search Campaigns
  • Google Adwords
  • Google Display Ads
  • Personalisation of Search
  • Google Authorship
  • Google Analytics Advanced for SEA
  • Google Webmaster Tools
  • Google Panda and Penguin Rollouts
  • Measuring What’s Important: KPI’s
  • Advanced Google Analytics
  • Student Website Reviews
  • Questions and Answers
  • Competitive Intelligence for SEO:
    • Why do CI for SEO?
    • More Reasons for CI
    • How to Do Competitive Intelligence Analysis for SEO
    • Off page Factors
    • How to Analyze What You Collect
  • Social Media and SEO:
    • Social Media Platforms
    • Social Media Guidelines
    • Social Media and SEO
    • Measure Social Media Reach
  • Schema.org and SEO:
    • Schema.org and Google
    • Schema.or Resources
    • 5 Schema.org Applications
  • Site Technical Issues:
    • Diagnosing Problems
    • URL Canonicalization
    • 301 Redirects
    • Crawler and Indexing Issues
    • Source Code Validation
  • Persuasive Copywriting for the Web:
    • Anatomy of A Sales Letter
    • Components for Building Sales Copy by Component
    • Examples by Category
    • Student Worksheets and Examples
  • The Power of Article Writing:
    • Life After Google Panda Update
    • Guidance on Writing Quality Articles
    • Easy Ways To Find Markets For Your Articles
    • Creative Commons
  • Press Releases and SEO:
    • Tips for Press Releases
    • 9 Reasons to Optimize Your Press Releases
  • Tips for Professional SEOs:
    • New Customers the Smartest Way
    • Build A Genuine Reputation Right Now
    • How To Convert Prospects to Clients by Establishing Credibility
    • Steps for Building Powerful Proposals
    • Building and Defining Your Business in the SEO Industry
  • Questions and Answers
  • Certification Exam

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Level 4/360 Queen Street
Brisbane  Qld  4000

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