The internet is a great way to promote any small business website, giving people from all over the world access to your site. While having a website is a step in the right direction, in order for it to be truly successful people need to know it exists. There are many places online where you can promote your business website, often for free. Here are some of our top picks:
Search engines are a wonderful way to promote your website, particularly if your site ranks well in the search engine results. This is because it allows your website to gain more visibility to the people who have searched for the targeted keywords.
There are many strategies (known as search engine optimisation or SEO) that you can adopt which can help your site rank well but the problem that you may run into is that you may not have the time or skill needed to effectively use this form of promotion. You may also find yourself competing against similar businesses who have hired an SEO company or expert to take care of their SEO, which can prove to be costly.
If you cannot afford to hire a SEO professional, there are other options available, which include:
– SEO training for you, or a member of your team
– Research SEO online and go it alone
– Pay for advertising on search engines
Social media is a fantastic way to promote your website. It’s important when using social media to provide quality content to your users. Do not just try to sell your products, or they will get bored and move on to something else. Offer value to your audience by offering useful information, special deals or promotions.
While social media is a fantastic way to promote your business, and free to join, it does require consistency and it’s also a good idea to have a social media plan in place BEFORE you start.
With so many choices available, be wise about which social media platform you decide to use to promote your business as there are some that are better suited to certain industries/ business types. Do your research and go with what suits your business best.
Business directories are used by people who are looking to buy a service. This means that you may be able to skip a lot the convincing because customers are already convinced that they want to buy something.
Some business directories are free to use, but others will require you pay a fee. If you are open to the idea of paying a fee, only invest in top quality directories that have a proven track record of bringing forward business. Trial the directory for a few months and if you don’t see results, cancel your subscription or request a refund.
Classified Ads/Advertising Sites
The great thing about online ad sites is that many of them are free to use, or very cost effective. Ads are often classified into categories, allowing you to access a more targeted audience.
Creating ad listings for your business on multiple sites only takes a short time, but be sure to keep a record of your listings including the site name, your login details and any other vital pieces of information.
Guest Blog Posts
Guest blog posts are a great way to increase your online exposure, allowing you to get in front of a well-known existing blog and let its audience know who you are. If they like your content, then they may wish to find out more about you and/or your business and visit your website.
These are only a few of the many places you can go to promote your business website. There is no perfect ‘cookie cutter’ way to promote your business, you just have to get out there and see what works best for you.