Link Reputation: What Is It and How to Build It

Link reputation- are you harbouring a good or bad egg? Before you start sniffing around your site, it’s important that you understand that links are undoubtedly one of the most important aspects of online marketing for any business. Building a link network that leads back to your landing page, or any other pages, is essential to that website ranking highly in search engine rankings.

Think you know how to go about building links, well think again! The way to build links is much different than it was even five years ago. The barriers to entry are being raised constantly, and it helps to know a little bit about what link reputation is in order to maximise your online marketing experience.

Link Reputation: The Good, The Bad and The Ugly
Links are now separated by the search engines into good and bad links. The system is a bit more complicated than that, but the bottom line is that if your landing pages have inbound links coming to them from sites that are respected by the search engines, your page will be ranked more highly in search engine results.

Likewise, if your site has links coming from dodgy sites your site will pay the price and be pushed down the ladder.

Basically, the reputation of the links that are coming into your site are just as important as the amount of links that are coming in.

How Can You Tell A Good Egg From A Bad Egg?
‘Hard to get’ links are often rated very high in the eyes of search engines. For instance, if you get a link from a .gov or a .edu site, you can expect your ranking to jump.

Meanwhile, any .com links that you have are rated lower because .com links are worth the least to search engines algorithms because of the commercial nature of the suffix.

Search engines have been programmed to rank .com links lower because the programmers realise that businesses have routinely traded links in the past in order to affect their search engine rankings, but .gov and .edu sites are prohibited from doing this, both legally and by social norm.

Sites that are trafficked heavily are also highly reputed. For instance, if you write a story and that story gets picked up by Yahoo or MSN, that syndication will most likely rank higher than the original page that you put the story on.

This is because the search engines trust Yahoo and MSN to bring their users relevant results more than your personal blog. However, if you can negotiate a link back to your personal blog from Yahoo or MSN, your personal blog gains a great deal of reputation.

How To Build Up Your Rep
The way to build your link reputation is to become a reputable site. You become a reputable site by providing quality content for your users, which in turn is what the search engines consider to be relevant content for search engine queries. You’re probably thinking that this sounds easy enough, but just like building up a business, building up a reputable site takes time and effort.

Although the exact nature of this formula is a secret, the basics are simply to link only to reputable sites that are relevant to the content you cover on your own site, and stay away from dodgy and spammy sites.

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