Well it can be with well optimised supporting text!
Whenever you want to link within your website’s pages, either to an external site or just another place within your’s, you need to use a hyperlink. The words that the user actually clicks on to reach those links are known as Anchor Text.
Anchor text can be as simple (and not well optimised) as ‘click here’, to take a user to a contact page or a good example could be: ‘Craft questions are answered here’. In each case the user will be directed to the correct page, but in the second example, search engines will find ‘craft questions answered’ for searchers. The most important element is to ensure the anchor text clearly describes where the link is taking your reader. The anchor text should be descriptive and understandable to the average visitor.
Whenever you are using anchor text, make sure the format is obviously a link, not just a different font on the page.
Alt-Text: The Housework
At school we were all taught to label our drawings, pictures and graphs that went into an assignment, this was so that who ever looked at our work was able to understand what they were looking at.
In the world of the web, it is even more important to correctly label every image. Not only do you need all of your human visitors to understand what they are looking at, but you also need to let the search engines know what the images, graphs and tables are using words. By having excellent, clear and relevant accompanying text, allows the search engines to “see” the files on your site.
Also, as a matter of housework, every time you are putting an image on your site, ensure that they have distinct and relevant file names. Check for keywords that users are searching on, which would correctly bring them to your page with the image and use those words in your file name (remembering not to just use it as an excuse to ‘stuff’ keywords into your page).
Image file placement
Consider keeping all of your image files in the same place which will keep the file path simple, for example craftshop.com/images. Also use generally accepted file types such as .JPG, .BMP and .GIF.
The alt-text attribute is another naming description you can use for images which is part of optimising those images. The benefit is that if for some reason your image doesn’t appear on the screen (maybe fire wall blocked, slow download, a browser which doesn’t support images), the alt-text you have chosen will show in the image’s place.
Eg. your online craft shop shows the alt-text (shown in the red box) for an item if the picture doesn’t download. This then allows the user to click on the box to go to the full product page which may contain all the information they need.
5 Quick Tips
Using keywords (if it makes sense), name every image file clearly and concisely
Don’t stuff keywords into file names
Don’t make file names too long
Choose an alt-text title for every image
Don’t leave an image on your site with a generic useless name such as image01.jpg, picture12.gif