If you’ve ever tinkered with search engine optimisation (SEO), then you already know just how much of a challenge it can be. It has definitely faced a lot of changes over the past couple of years, with search engine updates changing the name of the game on more than one occasion. One thing that always remains the same is the importance of content on a website.
While SEO can be described as techniques and methods you use to optimise your website for search engines, there has been a recent shift to ensure that SEO efforts are also considerate to real-life users. This is where content fits in.
You may be concerned about your writing skills, but you don’t need to worry. You don’t have to be a writing whizz to be able to produce quality content for your site. All you need to do is ensure you are supplying visitors with the information they are after. Throw in some good keywords and a catchy heading and you’re good to go!
Choosing Your Keywords
Keywords are designed to help search engines pick up on the content on your website. When people search for those specific words, your content should appear as one of the top results.
Most people seem to focus on just the popularity of their topic’s keywords, and don’t even think about the amount of competition that they will have to deal with. There are literally millions of other websites out there, and each of them is trying to climb to the top of search engine rankings as well. The odds are against you, but luckily there is another method.
Long tail keywords have been proven to be the best choice for new websites. These are keywords that are longer and more specific. These keywords aren’t as popular but this also means they aren’t as competitive either
Once you know what keywords you are targeting you can write content that relates to your chosen keywords.
When writing your content, you can’t just throw in your keywords as every other word and expect to get high rankings in search engines. This is a BIG no no. Web crawlers can tell when a website is keyword stuffing, and so having too many keywords can actually lower your rankings instead of raising them up.
Of course, you shouldn’t be scared to use your keywords, but you should also try to incorporate other terms that are similar or related to your topic. When writing content for your website it is important to remember that you while keywords are essential, you are writing for people so be sure that what you’re writing makes sense and offers some value.
Use Catchy Headlines
Just like newspapers have eye-catching headlines, the content you write should too. Your aiming to grab the attention of the reader and make them want to keep reading on. Sometimes you can use a play on words for your headline, but other times it might be as simple as “10 tips to…” or “How to…” which is fine as well because people enjoy reading those types of articles.
Stay on Par
Generally speaking, when you write content it is extremely important to focus on a few related points and elaborate upon them. You may even need to create a plan of what you’re going to write about to make sure you stay on point and don’t go ‘off course’ with what you’re writing about.
Also, realise that you can write as much content as you want and dedicate separate pages or posts to it so don’t try to stuff all of your ideas into one piece of content. Dedicate one piece of content to one idea, then another piece of content to another idea.
In summary, writing content for SEO doesn’t have to be difficult, just remember to:
- Choose good, long tail keywords
- Use a variety of terms related to your keywords
- Write content that makes sense to people
- Grab the attention of the reader with catchy headlines
- Have a plan of what you’re going to write about
- Stay on point with what you’re writing about
- Dedicate one piece of content to one main idea