Facebook Ads Detailed Targeting is available in the “audience” section at the ad set level of your campaign.

Here is the complete list of options that you can use in your ad campaigns.

Demographics

  • Education
    • Education level
      • At high school
      • At university
      • At university (postgraduate)
      • Doctorate degree
      • Foundation degree
      • High school leaver
      • Master’s degree
      • Professional degree
      • Some high school
      • Some university
      • Some university (postgraduate)
      • University graduate
      • Unspecified
    • Fields of study
    • Schools/Universities
    • Undergrad years
  • Financial
    • Income
      • Demographics
      • Financial
      • Income
  • Life events
    • Anniversary
      • Anniversary within 30 days
      • Anniversary within 31-60 days
    • Away from family
    • Away from home town
    • Date of birth
      • Month of birth
        • Birthday in Jan (thru to Dec)
      • Upcoming birthday
    • Friends of
      • Close friends of men with a birthday in 0-7 days
      • Close friends of men with a birthday in 7-30 days
      • Close friends of people with birthdays in a month
      • Close friends of people with birthdays in a week
      • Close friends of women with a birthday in 0-7 days
      • Close friends of women with a birthday in 7-30 days
      • Friends of newly engaged people
      • Friends of newlyweds
      • Friends of people who recently moved
    • Long-distance relationship
    • New job
    • New relationship
    • Newly engaged (1 year)
    • Newly engaged (3 months)
    • Newly engaged (6 months)
    • Newlywed (1 year)
    • Newlywed (3 months)
    • Newlywed (6 months)
    • Recently moved
  • Parents
    • All parents
      • New parents (0-12 months)
      • Parents (all)
      • Parents with adult children (aged 18-26)
      • Parents with pre-schoolers (3-5 years)
      • Parents with preteens (aged 8-12)
      • Parents with primary school-age children (6-8 years)
      • Parents with teenagers (aged 13-18)
      • Parents with toddlers (aged 1-2)
    • Politics (US)
  • Relationship
    • Relationship status
      • Civil partnership
      • Complicated
      • Divorced
      • Domestic partnership
      • Engaged
      • In a relationship
      • Married
      • Open relationship
      • Separated
      • Single
      • Unspecified
      • Widowed
  • Work
    • Employers
    • Industries
      • Administrative services
      • Architecture and engineering
      • Arts, entertainment, sport and media
      • Business and finance
      • Cleaning and maintenance services
      • Community and social services
      • Computation and mathematics
      • Construction and extraction
      • Education and libraries
      • Farming, fishing and forestry
      • Food and restaurants
      • Government employees (global)
      • Healthcare and medical services
      • IT and technical services
      • Installation and repair services
      • Legal services
      • Life, physical and social sciences
      • Management
      • Military (global)
      • Production
      • Protective services
      • Sales
      • Transport and moving
      • Veterans (US)
    • Job titles

Interests

  • Business and industry
    • Advertising
    • Agriculture
    • Architecture
    • Aviation
    • Banking
      • Investment banking
      • Online banking
      • Retail banking
    • Business
    • Construction
    • Design
      • Fashion design
      • Graphic design
      • Interior design
    • Economics
    • Engineering
    • Entrepreneurship
    • Healthcare
    • Higher education
    • Management
    • Marketing
    • Nursing
    • Online
      • Digital marketing
      • Display advertising
      • Email marketing
      • Online advertising
      • Search engine optimisation
      • Social media
      • Social media marketing
      • Web design
      • Web development
      • Web hosting
    • Personal finance
      • Credit cards
      • Insurance
      • Investment
      • Mortgage loans
    • Property
    • Retail
    • Sales
    • Science
    • Small business
  • Entertainment
    • Films
      • Action films
      • Animated films
      • Anime films
      • Bollywood films
      • Comedy films
      • Documentary films
      • Drama films
      • Fantasy films
      • Horror films
      • Musical theatre
      • Science fiction films
      • Thriller films
    • Games
      • Action games
      • Board games
      • Browser games
      • Card games
      • Casino games
      • First-person shooter games
      • Gambling
      • Massively multiplayer online games
      • Massively multiplayer online role-playing games
      • Online games
      • Online poker
      • Puzzle video games
      • Racing games
      • Role-playing games
      • Shooter games
      • Simulation games
      • Sports games
      • Strategy games
      • Video games
      • Word games
    • Live events
      • Ballet
      • Bars
      • Concerts
      • Dancehalls
      • Music festivals
      • Nightclubs
      • Parties
      • Plays
      • Theatre
    • Music
      • Blues music
      • Classical music
      • Country music
      • Dance music
      • Electronic music
      • Gospel music
      • Heavy metal music
      • Hip hop music
      • Jazz music
      • Music videos
      • Pop music
      • Rhythm and blues music
      • Rock music
      • Soul music
    • Reading
      • Books
      • Comics
      • Fiction books
      • Literature
      • Magazines
      • Manga
      • Mystery fiction
      • Newspapers
      • Non-fiction books
      • Romance novels
      • eBooks
    • Television programme
      • TV chat shows
      • TV comedies
      • TV game shows
      • TV reality shows
  • Family and relationships
    • Dating
    • Family
    • Fatherhood
    • Friendship
    • Marriage
    • Motherhood
    • Parenting
    • Weddings
  • Fitness and wellness
    • Bodybuilding
    • Meditation
    • Physical exercise
    • Physical fitness
    • Running
    • Weight training
    • Yoga
  • Food and drink
    • Alcoholic drink
      • Beer
      • Distilled drinks
      • Wine
    • Cooking
      • Baking
      • Recipes
    • Cuisine
      • Chinese cuisine
      • French Cuisine
      • German cuisine
      • Greek cuisine
      • Indian cuisine
      • Italian cuisine
      • Japanese cuisine
      • Korean cuisine
      • Latin American cuisine
      • Mexican Cuisine
      • Middle Eastern cuisine
      • Spanish cuisine
      • Thai cuisine
      • Vietnamese cuisine
    • Drinks
      • Coffee
      • Energy drinks
      • Juice
      • Soft drinks
      • Tea
    • Food
      • Barbecue
      • Chocolate
      • Desserts
      • Fast food
      • Organic food
      • Pizza
      • Seafood
      • Veganism
      • Vegetarianism
    • Restaurants
      • Coffeehouses
      • Diners
      • Fast casual restaurants
      • Fast food restaurants
  • Hobbies and activities
    • Arts and music
      • Acting
      • Crafts
      • Dance
      • Drawing
      • Drums
      • Fine art
      • Guitar
      • Painting
      • Performing arts
      • Photography
      • Sculpture
      • Singing
      • Writing
    • Current events
    • Home and garden
      • DIY
      • Do it yourself (DIY)
      • Furniture
      • Gardening
      • Home appliances
    • Pets
      • Birds
      • Cats
      • Dogs
      • Fish
      • Horses
      • Pet food
      • Rabbits
      • Reptiles
    • Politics and social issues
      • Charity and causes
      • Community issues
      • Environmentalism
      • Law
      • Military
      • Politics
      • Religion
      • Sustainability
      • Veterans
      • Volunteering
    • Travel
      • Adventure travel
      • Air travel
      • Beaches
      • Car rentals
      • Cruises
      • Ecotourism
      • Holidays
      • Hotels
      • Lakes
      • Mountains
      • Nature
      • Theme parks
      • Tourism
    • Vehicles
      • 4x4s
      • Automobiles
      • Boats
      • Electric vehicles
      • Hybrids
      • Lorries
      • Motorcycles
      • Motorhomes
      • People carriers
      • Scooters
  • Shopping and fashion
    • Beauty
      • Beauty salons
      • Cosmetics
      • Fragrances
      • Hair products
      • Spas
      • Tattoos
    • Clothing
      • Children’s clothing
      • Men’s clothing
      • Shoes
      • Women’s clothing
    • Fashion accessories
      • Dresses
      • Handbags
      • Jewellery
      • Sunglasses
    • Shopping
      • Boutiques
      • Coupons
      • Discount shops
      • Luxury goods
      • Online shopping
      • Shopping centres
    • Toys
  • Sports and outdoors
    • Outdoor recreation
      • Boating
      • Camping
      • Fishing
      • Horseback riding
      • Hunting
      • Mountain biking
      • Surfing
    • Sports
      • American football
      • Baseball
      • Basketball
      • Car racing
      • College football
      • Football
      • Golf
      • Marathons
      • Skiing
      • Snowboarding
      • Swimming
      • Tennis
      • Triathlons
      • Volleyball
  • Technology
    • Computers
      • Computer memory
      • Computer monitors
      • Computer processors
      • Computer servers
      • Desktop computers
      • Free software
      • Hard drives
      • Network storage
      • Software
      • Tablet computers
    • Consumer electronics
      • Audio equipment
      • Camcorders
      • Cameras
      • GPS devices
      • Game consoles
      • Mobile phones
      • Portable media players
      • Projectors
      • Smartphones
      • Televisions
      • eBook readers

Behaviours

  • Anniversary
    • Anniversary (within 61-90 days)
  • Consumer classification
    • Argentina
    • Brazil
    • Chile
    • India
    • Indonesia
    • Kingdom of Saudi Arabia
    • Malaysia
    • Mexico
    • Pakistan
    • Philippines
    • South Africa
    • Turkey
    • UAE
  • Digital activities
    • Canvas gaming
      • Played Canvas games (last 14 days)
      • Played Canvas games (last 3 days)
      • Played Canvas games (last 7 days)
      • Played Canvas games (yesterday)
    • Console gamers
    • Early technology adopters
    • Facebook Payments users (30 days)
    • Facebook Payments users (90 days)
    • Facebook Payments users (higher than average spend)
    • Facebook access: older devices and OS
    • Facebook page admins
      • Business Page admins
      • Community and club Page admins
      • Facebook Page admins
      • Food and restaurant Page admins
      • Health and beauty Page admins
      • Retail Page admins
      • Sport Page admins
      • Travel and tourism Page admins
    • Internet browser used
      • Facebook access (browser): Chrome
      • Facebook access (browser): Firefox
      • Facebook access (browser): Internet Explorer
      • Facebook access (browser): Microsoft Edge
      • Facebook access (browser): Opera
      • Facebook access (browser): Safari
    • Operating system used
      • Facebook access (OS): Mac OS X
      • Facebook access (OS): Mac Sierra
      • Facebook access (OS): Windows 10
      • Facebook access (OS): Windows 7
      • Facebook access (OS): Windows 8
      • Facebook access (OS): Windows Vista
      • Facebook access (OS): Windows XP
    • Primary email domain
      • AOL email users
      • Apple email users
      • Gmail users
      • Hotmail users
      • com email users
      • Yahoo email users
    • Small business owners
  • Ex-pats
    • Close friends of those who live abroad
    • Family of those who live abroad
    • Lived in Algeria (formerly Ex-pats – Algeria)
    • Lived in Argentina (formerly Expats – Argentina)
    • Lived in Australia (formerly Ex-pats – Australia)
    • Lived in Austria (formerly Ex-pats – Austria)
    • Lived in Bangladesh (formerly Ex-pats – Bangladesh)
    • Lived in Belgium (formerly Expats – Belgium)
    • Lived in Brazil (formerly Ex-pats – Brazil)
    • Lived in Cameroon (formerly Expats – Cameroon)
    • Lived in Canada (formerly Expats – Canada)
    • Lived in Chile (formerly Expats – Chile)
    • Lived in China (formerly Ex-pats – China)
    • Lived in Colombia (formerly Ex-pats – Colombia)
    • Lived in Cuba (formerly Expats – Cuba)
    • Lived in Cyprus (formerly Ex-pats – Cyprus)
    • Lived in Czech Republic (formerly Ex-pats – Czech Republic)
    • Lived in Côte d’Ivoire (formerly Ex-pats – Ivory Coast)
    • Lived in DR Congo (formerly Ex-pats – DR Congo)
    • Lived in Denmark (formerly Ex-pats – Denmark)
    • Lived in Dominican Republic (formerly Ex-pats – Dominican Republic)
    • Lived in El Salvador (formerly Expats – El Salvador)
    • Lived in Estonia (formerly Expats – Estonia)
    • Lived in Ethiopia (formerly Expats – Ethiopia)
    • Lived in Finland (formerly Expats – Finland)
    • Lived in France (formerly Ex-pats – France)
    • Lived in Germany (formerly Ex-pats – Germany)
    • Lived in Ghana (formerly Ex-pats – Ghana)
    • Lived in Greece (formerly Ex-pats – Greece)
    • Lived in Guatemala (formerly Ex-pats – Guatemala)
    • Lived in Haiti (formerly Expats – Haiti)
    • Lived in Honduras (formerly Ex-pats – Honduras)
    • Lived in Hong Kong (formerly Ex-pats – Hong Kong)
    • Lived in Hungary (formerly Ex-pats – Hungary)
    • Lived in India (formerly Expats – India)
    • Lived in Indonesia (formerly Ex-pats – Indonesia)
    • Lived in Ireland (formerly Ex-pats – Ireland)
    • Lived in Israel (formerly Ex-pats – Israel)
    • Lived in Italy (formerly Ex-pats – Italy)
    • Lived in Jamaica (formerly Ex-pats – Jamaica)
    • Lived in Japan (formerly Ex-pats – Japan)
    • Lived in Jordan (formerly Ex-pats – Jordan)
    • Lived in Kenya (formerly Expats – Kenya)
    • Lived in Kuwait (formerly Ex-pats – Kuwait)
    • Lived in Latvia (formerly Expats – Latvia)
    • Lived in Lebanon (formerly Ex-pats – Lebanon)
    • Lived in Lithuania (formerly Ex-pats – Lithuania)
    • Lived in Luxembourg (formerly Ex-pats – Luxembourg)
    • Lived in Malaysia (formerly Ex-pats – Malaysia)
    • Lived in Malta (formerly Expats – Malta)
    • Lived in Mexico (formerly Ex-pats – Mexico)
    • Lived in Monaco (formerly Ex-pats – Monaco)
    • Lived in Morocco (formerly Ex-pats – Morocco)
    • Lived in Nepal (formerly Ex-pats – Nepal)
    • Lived in New Zealand (formerly Ex-pats – New Zealand)
    • Lived in Nicaragua (formerly Ex-pats – Nicaragua)
    • Lived in Nigeria (formerly Expats – Nigeria)
    • Lived in Norway (formerly Ex-pats – Norway)
    • Lived in Peru (formerly Ex-pats – Peru)
    • Lived in Philippines (formerly Expats – Philippines)
    • Lived in Poland (formerly Ex-pats – Poland)
    • Lived in Portugal (formerly Ex-pats – Portugal)
    • Lived in Puerto Rico (formerly Ex-pats – Puerto Rico)
    • Lived in Qatar (formerly Ex-pats – Qatar)
    • Lived in Romania (formerly Ex-pats – Romania)
    • Lived in Russia (formerly Ex-pats – Russia)
    • Lived in Rwanda (formerly Ex-pats – Rwanda)
    • Lived in Saudi Arabia (formerly Ex-pats – Saudi Arabia)
    • Lived in Senegal (formerly Ex-pats – Senegal)
    • Lived in Serbia (formerly Expats – Serbia)
    • Lived in Sierra Leone (formerly Expats – Sierra Leone)
    • Lived in Singapore (formerly Ex-pats – Singapore)
    • Lived in Slovakia (formerly Ex-pats – Slovakia)
    • Lived in Slovenia (formerly Ex-pats – Slovenia)
    • Lived in South Africa (formerly Expats – South Africa)
    • Lived in South Korea (formerly Ex-pats – South Korea)
    • Lived in Spain (formerly Expats – Spain)
    • Lived in Sri Lanka (formerly Ex-pats – Sri Lanka)
    • Lived in Sweden (formerly Expats – Sweden)
    • Lived in Switzerland (formerly Ex-pats – Switzerland)
    • Lived in Tanzania (formerly Expats – Tanzania)
    • Lived in Thailand (formerly Ex-pats – Thailand)
    • Lived in UAE (formerly Ex-pats – UAE)
    • Lived in Uganda (formerly Ex-pats – Uganda)
    • Lived in Venezuela (formerly Expats – Venezuela)
    • Lived in Vietnam (formerly Ex-pats – Vietnam)
    • Lived in Zambia (formerly Ex-pats – Zambia)
    • Lived in Zimbabwe (formerly Ex-pats – Zimbabwe)
    • Lived in the Netherlands (formerly Ex-pats – the Netherlands)
    • Lived in the UK (formerly Ex-pats – UK)
    • Lived in the United States (formerly Ex-pats – United States)
    • Lives abroad
  • Mobile device user
    • All mobile devices by brand
      • Amazon
      • Apple
      • BlackBerry
      • Facebook access (mobile): HTC Android mobile devices
      • Facebook access (mobile): Motorola Android mobile devices
      • Facebook access (mobile): Samsung Android mobile devices
      • Facebook access (mobile): Sony Android mobile devices
      • Facebook access(mobile): LG Android mobile devices
      • Google
      • HTC
      • LG
      • Owns: Alcatel
      • Owns: Cherry Mobile
      • Owns: Gionee
      • Owns: Huawei
      • Owns: Karbonn
      • Owns: Micromax
      • Owns: Oppo
      • Owns: Tecno
      • Owns: VIVO devices
      • Owns: Xiaomi
      • Owns: ZTE
      • Samsung
      • Sony
    • All mobile devices by operating system
      • Facebook access (mobile): Android devices
      • Facebook access (mobile): Apple (iOS ) devices
      • Facebook access (mobile): Windows phones
    • Android: 360 degree media not supported
    • Android: 360 degree media supported
    • Facebook access (mobile): all mobile devices
    • Facebook access (mobile): feature phones
    • Facebook access (mobile): smartphones and tablets
    • Facebook access (mobile): tablets
    • Network Connection
      • Facebook access (network type): 2G
      • Facebook access (network type): 3G
      • Facebook access (network type): 4G
      • Facebook access (network type): Wi-Fi
    • New smartphone and tablet users
    • Owns: OnePlus
  • Mobile device user/device use time
    • Uses a mobile device (less than 1 month)
    • Uses a mobile device (1-3 months)
    • Uses a mobile device (4-6 months)
    • Uses a mobile device (7-9 months)
    • Uses a mobile device (10-12 months)
    • Uses a mobile device (13-18 months)
    • Uses a mobile device (19-24 months)
    • Uses a mobile device (25 months+)
  • More categories
    • Interested in upcoming events
    • Marketing API developers (last 90 days)
  • Multicultural affinity (US)
  • Politics (US)
  • Purchase behaviour
    • Engaged shoppers
  • Ramadan (Month)
  • Soccer
    • Football fans (high content engagement)
    • Football fans (moderate content engagement)
    • Friends of football fans
  • Travel
    • Commuters
    • Frequent international travellers
    • Frequent travellers
    • Returned from travelling one week ago
    • Returned from travelling two weeks ago

I’ll edit this list as new options become available.

Notice a targeting option that I’ve missed?  Let me know in the comments and I’ll add it 🙂