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Google AdWords – should you use the service?

When you perform a web search using Google, the keyword phrase you search on brings up a list of the most relevant results to match your search. This list is known as ‘organic’ search results. At the very top of the list are generally 2-3 results which have a very...

Paid Search Signals To Understand

Alex Cohen raises some vital questions and offers answers in this article which essentially looks at the optimisation of the Pay-per-click (PPC) advertisement paradigm in the WWW. (