About Us

Our Background

The Search Engine Academy was founded in 2002 by John Alexander and Robin Nobles. Previous to then, John Alexander was hired by a large franchise to train Internet Consultants with SEO skills. He trained small groups of business people from over 80 different countries.

John first met Robin at a SES Conference in San Francisco and later they partnered to conduct the very first hands-on SEO Workshop.

The Search Engine Academy was modeled after our first few SEO workshops, which first began in San Antonio, Texas in January 2002. After realising the need for quality SEO training, and because of the format of the smaller group classes, we realised the need to have SEO training Associates, and that’s how Search Engine Academy got started.

About Our Associates

All Search Engine Academy Associates operate their own independent businesses and are Licensed Training Associates of the Search Engine Academy.

Their focus is to teach the same standardised curriculum and impart a standardised methodology to using proper “white-hat” search engine optimisation techniques.

Student content is continually updated by our Education Committee in order to keep up with the ever changing world of digital marketing and Search Engine Optimisation.

Digital Marketing Stats

Google has a 92.42% search engine market share as of April 2019.

StatCounter, 2019

61% of marketers say growing SEO/organic presence is a high inbound marketing priority.

HubSpot, State of Inbound 2018

Ranking first on SERPs is more important than ever. On desktop rank 1 achieves an average CTR of 19.3% compared to rank 10 with 2.2% CTR. Similarly on mobile, rank 1 achieves 27.7% CTR and 2.8% for rank 10.

seoClarity, CTR study 2019

Businesses that show up on the first page of results get 92% of consumer traffic.

Joal House 2019

Phones accounted for over 50% of all organic search visits in Q1 2019, the first time passing that milestone.

Merkle, Digital Marketing Report Q1 2019

Meet The Associates

Sue Cooper

Sue Cooper


SEO Experience: 18 years
Specialties:  Google Analytics, LinkedIn, WordPress

Steve Scott

Steve Scott

Tampa FL

SEO Experience: 24 years
  Analytics, WordPress, Local SEO

Ross Barefoot

Ross Barefoot

Grand Junction CO

SEO Experience: 19 years
 Web Development, Content Creation, Technical SEO, SEO Analysis

Greg Mate

Greg Mate

Montreal, CAN

SEO Experience: 17 years
  Web Design, Usability, Conversion Optimization

Mitch Albert

Mitch Albert

Orange County, CA

SEO Experience: 21 years
 Lead Generation, Dynamic Websites, PPC

Miho Karlic

Miho Karlic


SEO Experience: 17 years 
 Multilingual SEO, Competitive Analysis, Structured Data

Beth kahlich

Beth kahlich

Dallas, TX

SEO Experience: 13 years
 Google AdWords, Mobile SEO, YouTube


It’s refreshing to find such a reputable SEO instructor at the Search Engine Academy.

Joan Khalaf

I would recommend this course to anyone interested in improving their online marketing techniques.

Mickey Arledge

The knowledge Sue has given me on how to get the best of my website is priceless.

Lisa Weeks
Director, Marie's Pizza

Thought provoking and the most up to date and valuable information I’ve received in a long time…

Paul Goodman
Owner, Goodman Motorsport

Your knowledge and eagerness of SEO has been great, as has your patience with my MANY questions.

Naomi O
Owner, Due Soon

Our Clients