Our Background

The Search Engine Academy was founded in 2002 by John Alexander and Robin Nobles. Previous to then, John Alexander was hired by a large franchise to train Internet Consultants with SEO skills. He trained small groups of business people from over 80 different countries.

John first met Robin at a SES Conference in San Francisco and later they partnered to conduct the very first hands-on SEO Workshop.

The Search Engine Academy was modeled after our first few SEO workshops, which first began in San Antonio, Texas in January 2002. After realising the need for quality SEO training, and because of the format of the smaller group classes, we realised the need to have SEO training Associates, and that’s how Search Engine Academy got started.

About Our Associates

All Search Engine Academy Associates operate their own independent businesses and are Licensed Training Associates of the Search Engine Academy.

Their focus is to teach the same standardised curriculum and impart a standardised methodology to using proper “white-hat” search engine optimisation techniques.

Student content is continually updated by our Education Committee in order to keep up with the ever changing world of digital marketing and Search Engine Optimisation.