If you’ve done a bit of research about on site SEO, you’ve probably noticed that one topic comes up quite often: quality site content. It’s no secret that websites that feature interesting and unique content rank better in search results on Google. Does this mean you should always crank out completely new pieces of content? Not necessarily. In fact, you can repurpose what you already have, while still providing benefits to your site visitors and helping search engines love your site even more.
On your website or blog, you probably have some old content that is of high quality and is still quite popular and relevant. The best type of content to repurpose is called evergreen content, which is high quality and timeless, meaning that it’s still highly relevant and will continue to be useful for a long time. For example, a blog post that gives tips about creating an e-book cover, or an article that gives advice about buying a new car would still have useful and relevant information, even years after it was published.
There are numerous ways to repurpose old content to make it fresh and appealing to different kinds of audience. Here are 5 of the most popular ways to do so:
1. Create an Audio File/Podcast
Some people love to read but others, especially those who browse the web through mobile devices that have smaller screens, would prefer to listen to what you have to say instead of reading it.
Creating an audio file can be quite simple. All you really need to do is to use a regular microphone or headset connected to your computer and record an audio version of your written post. Of course, you can also add new information to it. Even better, you can get two or more people to talk about the topic, just like on a radio show, to make it more interesting.
2. Create a Video
Another idea is to create a video. All you need is a simple webcam and microphone, which most of today’s laptops and tablets have. Just get in front of the camera and start talking. Of course, not everyone wants to become a “talking head”. In this case, you can create other kinds of videos, but these take a bit more effort.
If you’re doing something technical on the computer, you can use video screen capture software and record what you’re doing while you explain it. Another idea is to create an animated video with characters that talk about the topic in your post.
3. Create an Infographic
Infographics give an “at a glance” look at the content of your web page or blog post. Many pieces of written content can be turned into an infographic. For example, a blog post talking about common IT security threats can quite easily be turned into one, with images and text that illustrate some of the most common security issues.
Creating infographics from scratch used to require a bit of graphic design skill, but nowadays it’s easy to find online tools to help you create your very own professional looking infographic. If you don’t like the idea of creating the infographic yourself, it’s always possible to hire a freelancer to do one for you.
4. Create a Slideshow
Slideshows are a type of presentation that let you offer useful advice to your visitors in an easy to follow format. You would take the main talking points of your content and create slides which would contain text, images, statistical graphs and even short animations.
5. Create a Checklist
An article or video that explains how to do something can easily be repurposed into a checklist. Essentially, you would be providing the visitor with step-by-step instructions on how to accomplish a certain task.
Many of your site’s visitors will appreciate it, as it will help them ensure that they aren’t forgetting anything important. If the topic of your checklist is something that is done offline, such as “How to Fix a Leaking Tap”, for example, you could create a printable version as well for added convenience to the reader.