Blogs are used to reach out and engage readers, which can include prospects and customers for marketing purposes. The purpose of your blog is to attract as much traffic as possible. The more traffic your blog attracts, the more successful it is as a marketing tool. Below are five proven ways to increase your blog traffic:
1. Make Your Blog Posts SEO- Friendly
Prepare blog content using search engine optimisation (SEO) methods. Knowing the keywords that your audience will likely use to search for relevant information is important for making your blog posts attract desired traffic. Providing answers and helpful content is key for attracting and developing a loyal following.
Sprinkle keywords related to the blog post and your business so that they appear naturally in the text. Robotic language forcing keyword usage will only turn off your audience. Add keywords to the headline and title. Also use likely keywords in the opening paragraph and in the description.
It is important not to overuse keywords, or Google may penalise you. Limit use of keyword phrases, and incorporate other similar terms in your content.
2. Use a Variety Of Content To Keep It Interesting
Readers and Google both respond favourably to different types of content. Videos, images, and audio files attract more attention than text on its own and help a page rank higher on Google.
Videos have proven to be very effective for marketing purposes and are being used frequently by savvy marketers.
One of the latest and very popular types of content to be featured on blogs (as well as social sites) are infographics. Infographics can best be described as an informative graphic (hence the name) which is presented in a way that is appealing to viewers, encouraging them to share it.
3. Reference Your Own Work And The Work Of Others To Establish Expertise
By linking to industry authority figures and establishing your blog as an expert voice, you can distinguish yourself as a leader in your niche and attract a more loyal following.
Establishing links to other well respected websites and reputable writers also helps rank a website page higher and can be a great way to gain a shout out from them.
It also serves another function which is to help your audience, providing them with leads to more information, should they wish to find it.
4. Promote Your Posts Using Social Media
Social media is an excellent tool for spreading the word about your company blog and promoting your business. This is because social media sites, such as Facebook, Twitter, and Pinterest make it very easy for your readers to share your content.
Content that is shared can increase your reach to a potential audience who otherwise wouldn’t know about you.
Another great thing is that they instantly have a level of trust with you because they have seen your content has been shared/recommended by a friend of theirs, and may decide to check out your blog for themselves based on their friends recommendation.
Considering how much time people are spending on social media sites, it is imperative that your are represented someway in that forum.
5. Be Consistent With Your Blog Posts
Following a regular schedule for posting on a blog is critical for success. Readers that follow the blog closely are valuable and like knowing when they can expect new posts.
For instance, if you usually post early in the morning, keep that schedule. Readers will start watching for your posts every morning.
If you usually post every Monday at 8am, then continue to post every Monday at 8am. If you decide that you are going to change it to another day or time, let your readers know because they are more than likely going to be waiting for you to post new content and will appreciate you saving them some of their time.