5 Types of Videos That Can Benefit Your Business

There are an abundance of marketing tools available to help your business succeed, among the best are videos produced for the web. If you have a captivating message that can immediately get to prospective customers, you have an edge over the competition. It doesn’t matter what product or service you offer- videos work well in all industries. Here is a list of 5 types of videos that will benefit your business, and are proven to be the most successful ways to present your message.

1. ‘Talking Head’ Videos
This type of video entails you sitting in front of a camera and talking to your audience. You can give tips or advice, show off a product, or discuss a topic of your choice.

This format is often used on the web and all it requires is you and access to a camera. While you may cringe at the idea of being filmed, it is beneficial for your business because it puts a face to your brand and allows your audience to feel more connected to you.

Talking head videos make a bigger impact if kept short and to the point.

2. ‘How-to’ Videos
To explain how something works, or how to accomplish a particular goal or task, use this type of video. If multiple steps have to be taken or if there is a lot of information to share, a how-to video could be your best format.

How-to videos are very popular on the web and they are beneficial to both your audience and your business. Your audience will receive valuable and practical information, and you will be able to show off your expertise to your audience.

3. Client Testimonial Videos
If you have satisfied clients who are willing to talk about their results with your product or service, testimonial videos are a highly recommended way to build trust and ease anxieties amongst your audience.

Videos of current and former clients sharing their feelings and experience in a sincere and natural way is most effective.

4. Interview Videos
Interview videos entail you interviewing an expert in your niche or industry. They are beneficial for your business because they add great quality content to your site or blog, establish and enhance your credibility in your field and gains you access to a whole new audience.

Interview videos can easily be produced using an online service such as Skype or Google Hangout.

5. Product/ Service Demonstration Videos
Nothing can match the tried and proven product demonstration video. If you offer a quality service or have a product that is ‘the best thing since sliced bread’, a demo will capture your audience’s attention and help them to identify with and internalise the concepts you are presenting.

Using a demo video you can show off the features of a product/service and explain to your audience how those features will benefit them.

Demo videos can be produced with minimum effort and are a cost effective way to showcase your product or service.

The next time you think about ways to market your business, consider one or more of these types of videos. Choose the type of video to use by targeting your audience and what impression you want to leave with them.

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