5 Persuasive Writing Techniques You Need To Try

Persuasive writing is an essential part of any small business. The only way for your business to succeed is with customers who buy your products or services. All the writing you employ, whether on your website, in emails or in advertising is designed to get people to see things your way. In most cases, small businesses want to convince customers that their business is the one to use. Below are 5 persuasive writing techniques you need to try.

1. Know Your Target Audience

For persuasive writing to work, you need to speak to your audience in a way that they understand and can identify with. Knowing your target audience is crucial if you want to persuade them to make a purchase or call for an appointment.

Whatever your goal is for a marketing campaign, the best way to achieve it to have a clear picture of who your customers are. With research and by reading customer feedback, you will know who your target customers are, what their problems are, and how you can help solve them.

2. Describe the Benefits?

A small business needs to provide their target market with useful information about why they should use or buy certain products or services.

Giving the benefits of your products or services, such as “Our

will save you time”, “Our will save you money” or “Our is easy to use/do” will help to sell your products or services. It’s important to describe several benefits and how these benefits will impact or improve the person’s life in some way. All products or service have benefits and customers always want to know “What is in it for me?”, so tell them.

3. Provide Proof

After discussing the benefits, you need to provide proof. People are more likely to take action if they know that others are happy with a business.

Reviews of your business are evidence of what you have to offer customers. Testimonials from customers are an excellent way to get others interested in doing business with your company. Case studies or success stories of how you helped a customer in the past offers a way for people to see how you can help them also solve a problem.

Live demonstrations, demo videos and before/after pictures can also give potential clients the proof they need to want to do business with you.

4. Tell Them What to Do

Before writing any copy or content, you need to clarify your goals. These goals can be anything at all. Common goals for businesses are for people to buy a product/service, request more information, sign up for a newsletter, and/or provide a phone number.

Once you know what you want the customer to do you can create a call to action (CTA) to suit. This CTA will basically tell the person what you want them to do next.

5. Use the Right Language

One of the best ways to engage your audience is to speak right to them. This requires the use of second person or “you”. Another important part of persuasive writing is the ability to write concisely. You want to get your point across, without waffling on. All persuasive content should be easy to read and understand.

For your small business to succeed in a competitive world, all communication with your target market needs to be persuasive. By following a few simple strategies, you can make your messages more persuasive and help your business grow.

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