5 Blogging Tips for Small Businesses

A small business can gain credibility and influence by maintaining a website and blog that provides authoritative information about their niche.

Yes, with the internet being hyper-competitive, it can be difficult to rank well in search engines and attract visitors to your blog posts.

It’s important for small businesses to find a way to make their blog independent, but it’s even more important to find a way to manage the blog and

The following 5 blogging tips for small businesses will help you improve the content on your blog, while also increasing residual traffic to its pages.

Get Specific with your Topics

You can’t just start writing about random topics and expect to attract search engine traffic. To get people to click on your blog, it’s best to focus on very specific sub-topics that would otherwise go unnoticed in a sea of other blogs.

These are more likely to be useful, and therefore more likely to show up in user searches.

When you’re brainstorming ideas for your blog, don’t just focus on one particular topic; instead, brainstorm about some topics in your niche that might be specialised or require some extra attention.

Be Careful About Over-Optimising

Search engine optimisation (SEO) is an important aspect of getting your pages indexed and highly ranked in the search engine results pages (SERPS).

This is an important issue to discuss, as it can damage your rankings. However, the search engines are developing advanced algorithms that can detect and remove over-optimisation.

Make sure that your blog is a natural effort to provide informative content, and that you don’t try to artificially optimize it for search engines or other readers.

Google’s Penguin and Panda updates have been a big game changer for SEO. They’ve made the work of an SEO much more difficult and it’s getting tougher and tougher to game Google.

Examine the Competition and Trending Topics

Authority sites in your niche are great places to find content ideas. You’ll see what topics they’re covering, and even better, how often they cover these topics.

Although you don’t want to plagiarise or copy another website, you can sometimes use their articles as inspiration and even outdo their contribution by providing additional useful information in your own content. Therefore you can gain an advantage in the search engine results for the targeted keywords.

Subscribe to the RSS feed of the news sites and blogs that have the most relevant and latest articles for your niche to stay up-to-date with the most popular topics.

Always Bookmark and Integrate Social Sharing

Some websites are built to attract search engines, while others are designed to attract the attention of social networks. Social networks offer large boosts of immediate traffic that make them a great way to spread awareness about recently posted content.

A search engine’s algorithm looks for many things when ranking pages, but social signals are among the top ones. Social signals include sharing, likes, tweets, retweets, comments and much more.

You need to make sure that your visitors can share content with their favorite social network through a simple click of a button. With the Socialize plugin for WordPress you can do just that.

Adding a Facebook comment section and a Like button to each page, as well as the official Twitter widget will help drive traffic to your website and build engagement.

You can use Ping.FM to update statuses on multiple social networks at once. It’s an effective time-saver, and allows you to stay connected to a wide range of contacts and friends.

Having a link in your posts or sidebar to your social networking profiles increases the number of followers and subscribers you get over time. In addition, you’ll have a bigger audience when your network expands.

Always Ask for Reader Input

Whenever someone comments on your post, that person is adding keyword-rich content to the site.

Search engines are interested in your reviews, and not just those you leave for big brands. They rank the site higher based on the amount of content.

If every article you wrote contained a question that was worth answering, we would all become better communicators and writers. The questions you pose in your articles encourage your readers to participate in dialogue with your blog authors and fellow readers.

Ask yourself whether the question is something that people will strongly feel one way or another, and then avoid using simple “yes or no” questions.

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