4 Components of Great Web Design

Are you wondering where to begin working on your new website? This is a good problem to have: without a site, your business effectively does not exist (at least to the online world)! That said, creating a new site can be daunting. It’s difficult to know where to start with so much information available and you want your first impression to work in favour of your online presence. To make a lasting impression you need to understand the components of great web design. Here are 4 that you should consider:

1. Visual Design
The visual experience your site provides says a lot about the quality of your service. It can help you establish the feelings and expectations you want associated with your brand.

It also helps ensure that users are always able to find what they need. Most users will spend only a few seconds checking your site for the information they are searching for and a cluttered visual design will drive them away.

An intuitive visual design invites them to invest more time, which makes a sale much more likely.

2. Content
Simply put, content is the reason most users come to your site in the first place. It communicates your message through text, video and other means. The basic building block of all content is a single page on your site that discusses one topic in detail.

In addition to giving users a good reason to remain on your site, and even revisit it in the future, content also helps search engines recognise your area of expertise. As you add more content, search engines continuously evaluate your site and steer users toward the most relevant pages to serve their needs.

Content should be of the highest quality, and offer value to the user. When starting your website you should write your content to answer the basic questions your user will have. Your content should communicate:

– Who you are
– What you do/ what good or service(s) you offer
– How you can help them
– Why they choose you over another competing business
– Where they can reach you

Once you have established who you are and what you are about, you can start to branch out your content. You may even like to include a blog where you can offer users more information regarding a specific topic, or answer other questions they may have.

3. Usability
Usability is a complex concept and one that is hard to pin down even for experienced site developers.
It basically refers to the ability of your visitors to find what they want quickly and easily. As noted, you might have only a few seconds to capture a user’s attention and keep him or her on your site for a useful length of time.

Usability features include things like a clean, intuitive interface and a site search function that allows visitors to pinpoint what they need. Buttons for sharing pages to sites like Facebook and Twitter are also a key part of usability.

4. Contact Information
You cannot build a relationship or close a sale without contact information. Users should have several ways of contacting you so there’s always one available that will meet their needs and style.

In addition to a standard contact page, you might consider finding ways to integrate your contact information subtly into every page on your site, perhaps in a header or footer.

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