This one day hands-on workshop is designed to give you the tools to create scalable, effective campaigns using social media. Building your brand, trust factor and visibility within your target market group through social media without reinventing the wheel is the focus of this workshop.
Part of your day will include hands-on sessions where you will start to communicate using Social Media tools and techniques whilst being guided by a qualified trainer.
Our guarantee to you: We promise that by attending our workshops you will know what to do and how to be successful in your social media or your money back.
Who should attend: Anyone who wants to learn how to create a two way dialogue with their customers, peers and advocates.
What should you bring: You will need your internet enabled laptop. Please advise us if you don’t have mobile broadband.
What’s included: You will get your workbook, morning and afternoon tea. Depending on the venue location, lunch may be included.
The Social Media Program
- What is Social Media?
Understanding how social media can help your business grow and how it is different to other internet strategies. - Development of Strategies and Goals for your Social Media Campaign – aka Social Media Marketing
The foundation of any social media, in fact the foundation of all good marketing campaigns, is that it’s all about planning. - Social Media Marketing Rules & Tips
Discover the straight-forward rules and simple tips to help you master your social media marketing. Think of it as combining your relationship building skills within the technological world of social media, leveraging community and trust for your brand. - Social Media Optimisation – SEO for Social Media
Make the most of your existing web profile and content across social media platforms to help make you more discoverable via search engine optimisation. - Business in the various Social Media platforms including Facebook, Google+, Linkedin, Twitter and YouTube
In this session you will learn how to practically use the main Social Media platforms to showcase your brand and your product suite which will be most attractive to your target market needs, all the while responding to your community and networking opportunities. Sincerely care about your social media community and it will care about you. - Advertising in Social Media
Is advertising in social media different to advertising elsewhere? The short answer is yes and no – you need to do this session to understand the pros and cons as well as how to make the most of this form of advertising.
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