We’re celebrating 10 years and you get the presents. Ten years ago, Search Engine Academy was founded. Back then, the five day SEO training and certification course was $1,945. Over the years, prices rose, but for the rest of 2012, any five day SEO course is $1,945 with an early bird booking.
Our SEO training workshop is unique because it is completely customised to your needs. From the moment you arrive to the time you leave, you will be provided with a hands-on opportunity to deal with the Internet marketing challenges that your business faces. Together with our highly-experienced SEO professionals and the rest of your classmates, you can identify what SEO strategies are right for your distinct needs.
- Day 1 – Search Engine Basics: Getting Results
- Day 2 – Search Engine Processes
- Day 3 – The Future of Search Engine Marketing
- Day 4 – Advanced SEO Strategies
- Day 5 – Strategies “Beyond SEO”
This course arms you with everything you need to know about SEO and how it can help your website. Once you have completed the modules over the five-day period, you will receive official certification that confirms that you have completed the program in full.
Day 1 – Search Engine Basics: Getting Results
Day 1 is all about the basics of SEO and on site optimisation. We will start with one of the most fundamental principles, keyword research, and will share our unique system for using SEO to get results.
Our experts will show you how to ensure that the content on your website gets the visibility and exposure it needs and we will show you, step-by-step, the process you need to follow in order to produce effectively optimised copy.
The day’s lessons will include:
- Our 6-step process for gaining top internet rankings in major search engines
- How to identify what your ideal audience is searching for online
- Easy ways to tap into huge windows of opportunity instantly without stress
- How to utilise the most powerful keyword research tool, WordTracker
- A study of top-performing web pages and why they are so successful
- How to optimise your pages without fooling around with code for hours
Your own web pages are at the heart of every lesson we conduct and, with the instructor’s guidance, you will be provided with plenty of opportunity to evaluate and benchmark your own site.
Day 2 – Search Engine Processes
Once again, our unique 6-step process is a heavy focus of the training on Day 2 and today we will extensively address how you can apply the system to optimise your own sites.
We will share insights into which search engines and directories are the most effective and will give you insider tips on how to ensure that your web pages are indexed in a timely and efficient manner.
In addition to this, we will also teach you about the importance of link building and conducting effective off-site optimisation and will provide guidance on how to avoid inadvertently being penalized by the search engines.
The day’s lessons will include:
- The advantages and disadvantages of Paid Inclusion
- How to monitor your Web visibility and measure progress
- How to get your pages indexed and accepted
- Methods for staying out of trouble with search engines
- Directory tutorials
- Introduction to Blogging: the power of working with blogs, how they work, the advantages of blogging strategies and blog search engines
During Day 2 each attendee will be provided with our unique SEO tool, the Prioritised SEO Action Plan, which is designed to help you approach your optimisation activities in a constructive and measured manner, and will act as a valuable guide once you have completed the course and are conducting SEO for yourself.
Once again, Day 2 provides you with an opportunity to practically apply what you have learned to your own web pages and, through group exercises and peer evaluation, you will be able to benefit from the feedback and insights of the other course attendees.
Day 3 – The Future of Search Engine Marketing
Now we have covered the basics, it is time to look at some of the advanced principles of SEO and how these can be used to produce sales copy that attracts the search engines while getting the results you need.
Day Three will focus on advanced keyword research and forensics and we will share insider tips on how you can produce optimised copy that taps into current trends and user behaviour. You will learn about some of the common pitfalls that many website owners fall into and we will teach you techniques that can assist you to stand apart from the rest in highly competitive markets.
The day’s lessons will include:
- Introduction to Social Media: The differences between Social Media Strategies and Search Engine Optimisation
- An analysis of the search behavioral trends of your buying audience, gaining insight into the research of keywords
- Lateral Thinking Skills-using alternative techniques to build traffic on your site
- Working with high-performance “windows of opportunity” and “root words” to improve visibility
- A study of Keyword Forensics, to discover hidden evidence behind search behaviors
- How to create captivating sales copy for your website, making you stand out from others and compelling consumers to respond
- How to prepare for the effects brought on by Personalisation of Search
During the day you will be provided with plenty of opportunity to evaluate and assess your own site and, together with guidance from our experts, will develop an SEO Priority Action Plan that identifies some of your areas for improvement and how you will address them.
Day 4 – Advanced SEO Strategies
Today we continue to look at advanced SEO concepts and will start to focus on how you can assess and understand the performance of your website on an ongoing basis. We will look at Google Analytics and decipher some of the complex information it reveals about your site and the people that visit it. We will also arm you with the skills you need to deal with technical issues and perform complex multivariate reporting.
The day’s lessons will include:
- Discussion on submission procedures, including XML feeds
- Understanding influences such as Artificial Intelligence (AI) and Latent Semantic Indexing (LSI)
- Building relevancy and exposure on Yahoo!, Google, etc. in just 48 hours
- Google and the Importance of Page Rank
- Link Reputation: What it is and How to build it
- New mechanics of Writing Creatively
- Content Development: How to utilise user-generated content for attracting new traffic
- How to increase your Visitor Response Ratio-turning web page visitors into customers
In addition to benefiting from the expert guidance of our team of experts, you will be provided with an opportunity to discuss your web pages with the rest of the group and will be offered a chance to share your own challenges during a brainstorming session in which the other participants can help you to develop new ideas.
Day 5 – Strategies “Beyond SEO”
The focus of our activities on the final day of this course will be on how you can progress beyond the search engines and the importance of other elements of web design and content.
We will review both the practical and theoretical elements of effective web pages and will show you how to get your site to where it should be with the least amount of effort.
We will share some insider tips into perfecting the art of optimisation and will debunk some of the common myths about what search engines do, and do not, like. By the end of the day you will know everything you need to know to compete effectively in a highly competitive market.
The day’s lessons include:
- Advanced Competitive Intelligence: Grasping the Theory and Insights You Need to Know
- Discover how to distinguish your specific industry search landscape
- Accurately gauge what needs to be added to your web site in minimal time
- How to increase Visibility, Credibility, Name Recognition, Branding, and Link Popularity
- The truth about “duplicate content”, and the power behind article writing
- The Ins and Outs of Blogging: “What is it, and how it can help my business?”
- Monitoring the Spider activity
- Log Analysis: What’s most important? What should be focused on?
Search engine optimisation is most certainly not about guesswork and today’s session will discuss advanced competitive intelligence, opportunity analysis and threat analysis as methods of getting your site to the top and making sure it stays there.
Our expert trainers will show you how you can make the right decisions when optimising your site and will share their insights into which techniques are out of date and ineffective.
By the end of the course, you will understand the “grading on a curve” process adopted by many search engines and will know how to use this to get results.
At the end of the day you will be awarded your official SEO Certification and will be equipped with advanced knowledge, skills and understanding that will be guaranteed to make a significant difference
to the performance of your website.
Don’t forget that even once you have completed our course you will be entitled to our ongoing support and are eligible for our 6 month mentoring program!
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