This workshop is designed for people who are new to the concept of search engine optimisation (SEO) and wish to develop a thorough knowledge and understanding of the ways in which they can use website optimisation to improve the performance of their own web pages. The course will start with a basic overview of the concepts involved with SEO and participants will be provided with some of the tools they need to develop effective websites.
The workshop has been purposely designed to offer training and guidance in a hands-on environment. In addition to being provided with real-life examples of SEO in practice, you will be given a chance to review your own web pages and will benefit from expert insights into how they can be improved.
- Day 1 – Search Engine Basics, Getting Results
- Day 2 – Search Engine Processes
At the end of the course you will complete a basic exam and, if you pass this exam, you be awarded a certificate that confirms that you have completed the training.
Day 1 – Search Engine Basics: Getting Results
At the heart of our SEO training is our unique, six-step process to gaining top rankings. Our proven system offers a simple, yet effective, approach to performing keyword research. Our course guides you through the process of using the information you gain from such research to gain maximum visibility and exposure for your site.
By the end of Day 1 you will have a good understanding of keyword research and how on and off site elements can impact the ways in which major search engines treat your website.
The day’s lessons will include:
- Our 6-step process for gaining top internet rankings in major search engines
- How to identify what your ideal audience is searching for online
- Easy ways to tap into huge windows of opportunity instantly without stress
- How to utilise the most powerful keyword research tool, WordTracker
- A study of top-performing Web pages and why they are so successful
- How to optimise your pages without fooling around with code for hours
Throughout the day you will be provided with plenty of opportunity to speak directly with our expert advisors and ask them questions about your own web pages. Your own site is at the heart of every lesson we conduct and, with the instructor’s guidance, you will be provided with plenty of opportunity to evaluate and benchmark its performance.
Day 2 – Search Engine Processes
Now that you have mastered the basics, today we show you how you can quickly and efficiently get your web pages indexed. We will return to the 6-step process and will extensively address how you can apply the system to optimise your own sites.
We will share insider tips into which search engines and directories will have the biggest impact on the amount of traffic that your site attracts, and we will look at the importance of off-site factors such as linking building.
Finally, we will take a look at some of the activities that may damage the reputation of your site and will tell you how you can avoid being penalised by the search engines.
The day’s lessons will include:
- The advantages and disadvantages of Paid Inclusion
- How to monitor your Web visibility and measure progress
- How to get your pages indexed and accepted
- Methods for staying out of trouble with search engines
- Directory tutorials
- Introduction to Blogging: the power of working with blogs, how they work, the advantages of blogging strategies, and blog search engines
During Day 2 each attendee will be provided with our unique SEO tool, the Prioritised SEO Action Plan, which is designed to help you approach your optimisation activities in a constructive and measured manner. This plan will act as a valuable guide once you have completed the course and are conducting SEO for yourself.
As with yesterday, you will be given plenty of opportunity to ask questions and review your own web sites through group brainstorming activities and one-on-one discourse with our experts.
SEO Essentials Certification
This SEO essentials course will conclude with an online examination. If you achieve a sufficient score on the test, you will be awarded with a pass and will receive a certificate that confirms that you have achieved SEO Certification.
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