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	<title>Search Engine Academy</title>
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	<link>http://www.searchengineacademy.com.au</link>
	<description>Enabling small and medium businesses to compete at an even level with big business.</description>
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		<item>
		<title>Using webmaster tools to work smarter, not harder</title>
		<link>http://www.searchengineacademy.com.au/2012/using-webmaster-tools-to-work-smarter-not-harder/</link>
		<comments>http://www.searchengineacademy.com.au/2012/using-webmaster-tools-to-work-smarter-not-harder/#comments</comments>
		<pubDate>Fri, 17 Feb 2012 04:48:07 +0000</pubDate>
		<dc:creator>Julie</dc:creator>
				<category><![CDATA[Tools]]></category>
		<category><![CDATA[search engine optimisation]]></category>
		<category><![CDATA[seo]]></category>
		<category><![CDATA[seo tips]]></category>
		<category><![CDATA[webmaster tools]]></category>

		<guid isPermaLink="false">http://www.searchengineacademy.com.au/?p=1239</guid>
		<description><![CDATA[As all business people know, there are only so many hours in a day. Each time Google or other online tool adds a new variable or application, there is the potential for webmasters to feel that they just cannot do any more. We have discovered that adding Webmaster tools to your routine may in fact [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Google’s New “Page Layout” Algorithm Seeks to Penalise Sites Which are Top-Heavy with Ads</title>
		<link>http://www.searchengineacademy.com.au/2012/googles-new-page-layout-algorithm-seeks-to-penalise-sites-which-are-top-heavy-with-ads/</link>
		<comments>http://www.searchengineacademy.com.au/2012/googles-new-page-layout-algorithm-seeks-to-penalise-sites-which-are-top-heavy-with-ads/#comments</comments>
		<pubDate>Mon, 06 Feb 2012 00:22:46 +0000</pubDate>
		<dc:creator>Sue Cooper</dc:creator>
				<category><![CDATA[Search Engines]]></category>
		<category><![CDATA[algorithms]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[google updates]]></category>
		<category><![CDATA[ranking factors]]></category>
		<category><![CDATA[search engines]]></category>

		<guid isPermaLink="false">http://www.searchengineacademy.com.au/?p=1234</guid>
		<description><![CDATA[If you are tired of swimming through all those ads on top of the screen when landing upon a certain page, then you have a reason to be happy as Google announced on January 19, 2012 that it will be identifying sites which are doing this practice and will be penalising them accordingly. Sites identified [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>How Mobile Internet Will Change SEO</title>
		<link>http://www.searchengineacademy.com.au/2012/how-mobile-internet-will-change-seo/</link>
		<comments>http://www.searchengineacademy.com.au/2012/how-mobile-internet-will-change-seo/#comments</comments>
		<pubDate>Wed, 01 Feb 2012 04:42:43 +0000</pubDate>
		<dc:creator>Sue Cooper</dc:creator>
				<category><![CDATA[Mobile Websites]]></category>
		<category><![CDATA[seach engine optimisation]]></category>
		<category><![CDATA[sem]]></category>
		<category><![CDATA[seo]]></category>
		<category><![CDATA[seo advice]]></category>
		<category><![CDATA[seo and mobile]]></category>

		<guid isPermaLink="false">http://www.searchengineacademy.com.au/?p=1227</guid>
		<description><![CDATA[It has been predicted that in the future, there will be more mobile internet users in comparison to PC users. This shift will drastically alter how people use the web – and how potential customers will find you on the internet. The worst thing any business or SEO expert could do is to lie dormant [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Make 2012 the Year Your Company Gets Into Social Media</title>
		<link>http://www.searchengineacademy.com.au/2012/make-2012-the-year-your-company-gets-into-social-media/</link>
		<comments>http://www.searchengineacademy.com.au/2012/make-2012-the-year-your-company-gets-into-social-media/#comments</comments>
		<pubDate>Fri, 27 Jan 2012 00:15:05 +0000</pubDate>
		<dc:creator>Sue Cooper</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[2012]]></category>
		<category><![CDATA[online marketing agency]]></category>
		<category><![CDATA[resolutions]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[social media manager]]></category>

		<guid isPermaLink="false">http://www.searchengineacademy.com.au/?p=1212</guid>
		<description><![CDATA[Next time you&#8217;re in a public place, take a look around you. How many mobile phones do you see? I bet the answer is &#8220;several&#8221;. Most likely, people aren&#8217;t talking into those phones. They&#8217;re probably staring at the screens &#8211; reading the latest tweets, posting to Facebook, checking in on Foursquare, or spying on their [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>4 Tips for an Effective Facebook Campaign</title>
		<link>http://www.searchengineacademy.com.au/2012/4-tips-for-an-effective-facebook-campaign/</link>
		<comments>http://www.searchengineacademy.com.au/2012/4-tips-for-an-effective-facebook-campaign/#comments</comments>
		<pubDate>Tue, 24 Jan 2012 10:07:35 +0000</pubDate>
		<dc:creator>Sue Cooper</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[facebook marketing]]></category>
		<category><![CDATA[facebook tips]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[social media for small business]]></category>
		<category><![CDATA[social media marketing]]></category>

		<guid isPermaLink="false">http://www.searchengineacademy.com.au/?p=1209</guid>
		<description><![CDATA[Facebook Ads have become an increasingly popular alternative to in-site advertising solutions such as Google Adwords; with a massive potential user base of over 800 million people and an abundance of personal and preferential information to aid you in honing in on your target audience. However, with only a small snippet of text and a [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>What is conversion optimisation testing?</title>
		<link>http://www.searchengineacademy.com.au/2011/what-is-conversion-optimisation-testing/</link>
		<comments>http://www.searchengineacademy.com.au/2011/what-is-conversion-optimisation-testing/#comments</comments>
		<pubDate>Fri, 07 Oct 2011 00:00:14 +0000</pubDate>
		<dc:creator>Sue Cooper</dc:creator>
				<category><![CDATA[Return On Investment]]></category>
		<category><![CDATA[conversions]]></category>
		<category><![CDATA[return on investment]]></category>
		<category><![CDATA[roi]]></category>

		<guid isPermaLink="false">http://www.searchengineacademy.com.au/?p=973</guid>
		<description><![CDATA[If 100 visitors come to your site, how many of these end up in a sale (be it buying a product or service, signing up for newsletters, retweeting in Twitter or ‘liking’ a post on Facebook)? These ‘sales’ are known as ‘conversions’. Understanding what works best to create these conversions is known as conversion optimisation [...]]]></description>
		<wfw:commentRss>http://www.searchengineacademy.com.au/2011/what-is-conversion-optimisation-testing/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>10 top tips on how blogs help SEO</title>
		<link>http://www.searchengineacademy.com.au/2011/10-top-tips-on-how-blogs-help-seo/</link>
		<comments>http://www.searchengineacademy.com.au/2011/10-top-tips-on-how-blogs-help-seo/#comments</comments>
		<pubDate>Wed, 05 Oct 2011 00:00:52 +0000</pubDate>
		<dc:creator>Sue Cooper</dc:creator>
				<category><![CDATA[SEO Tips]]></category>
		<category><![CDATA[blogging]]></category>
		<category><![CDATA[content]]></category>
		<category><![CDATA[keyword research]]></category>
		<category><![CDATA[link building]]></category>
		<category><![CDATA[search engine optimisation]]></category>

		<guid isPermaLink="false">http://www.searchengineacademy.com.au/?p=968</guid>
		<description><![CDATA[What is a blog? A blog (the shortened form of weB LOG) is an online series of entries rather like a journal, which can have content added to it very simply and quickly. They have a front end which allows the user to merely type in their content, no coding required. You click on the [...]]]></description>
		<wfw:commentRss>http://www.searchengineacademy.com.au/2011/10-top-tips-on-how-blogs-help-seo/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>How can I make sure my site is SEO friendly?</title>
		<link>http://www.searchengineacademy.com.au/2011/how-can-i-make-sure-my-site-is-seo-friendly/</link>
		<comments>http://www.searchengineacademy.com.au/2011/how-can-i-make-sure-my-site-is-seo-friendly/#comments</comments>
		<pubDate>Mon, 03 Oct 2011 00:54:05 +0000</pubDate>
		<dc:creator>Sue Cooper</dc:creator>
				<category><![CDATA[Search Engine Optimisation]]></category>
		<category><![CDATA[content]]></category>
		<category><![CDATA[keyword research]]></category>
		<category><![CDATA[search engine optimisation]]></category>

		<guid isPermaLink="false">http://www.searchengineacademy.com.au/?p=966</guid>
		<description><![CDATA[Before you can ask yourself &#8220;how can I make sure my site is SEO friendly&#8221;, we need to discuss what is SEO? Search Engine Optimisation (SEO) is the website equivalent of being in the main entrance of the local Westfield or high street shopping centre. You want your site to be the most visible site [...]]]></description>
		<wfw:commentRss>http://www.searchengineacademy.com.au/2011/how-can-i-make-sure-my-site-is-seo-friendly/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Google AdWords &#8211; should you use the service?</title>
		<link>http://www.searchengineacademy.com.au/2011/google-adwords-should-you-use-the-service/</link>
		<comments>http://www.searchengineacademy.com.au/2011/google-adwords-should-you-use-the-service/#comments</comments>
		<pubDate>Wed, 28 Sep 2011 00:00:47 +0000</pubDate>
		<dc:creator>Sue Cooper</dc:creator>
				<category><![CDATA[Pay Per Click]]></category>
		<category><![CDATA[adwords]]></category>
		<category><![CDATA[google adwords]]></category>
		<category><![CDATA[pay per click]]></category>
		<category><![CDATA[ppc]]></category>

		<guid isPermaLink="false">http://www.searchengineacademy.com.au/?p=930</guid>
		<description><![CDATA[When you perform a web search using Google, the keyword phrase you search on brings up a list of the most relevant results to match your search. This list is known as ‘organic’ search results. At the very top of the list are generally 2-3 results which have a very light coloured background, with a [...]]]></description>
		<wfw:commentRss>http://www.searchengineacademy.com.au/2011/google-adwords-should-you-use-the-service/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Organic SEO is Dead!!</title>
		<link>http://www.searchengineacademy.com.au/2011/organic-seo-is-dead/</link>
		<comments>http://www.searchengineacademy.com.au/2011/organic-seo-is-dead/#comments</comments>
		<pubDate>Mon, 26 Sep 2011 00:00:24 +0000</pubDate>
		<dc:creator>Sue Cooper</dc:creator>
				<category><![CDATA[Search Engine Optimisation]]></category>
		<category><![CDATA[search engine optimisation]]></category>
		<category><![CDATA[seo]]></category>

		<guid isPermaLink="false">http://www.searchengineacademy.com.au/?p=924</guid>
		<description><![CDATA[Have you heard that organic SEO (search engine optimisation) is dead?  It’s a presumption that has been tossed around a lot over the last few years, and we confidently believe it to be a false claim! The reasons why many have taken this claim at face value, is that anyone working on an organic SEO [...]]]></description>
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		<slash:comments>0</slash:comments>
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