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5-Day SEO Mastery Workshop

29 January 2012
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Date/Time
Mon 19 Mar until 23 Mar- 9:00 AM to 5:00 PM

Location
Sydney CBD

Available Seats
6


Your Investment

$2,195 ex GST with early bird discount.  Discount expires 19th Feb 2012.

This workshop is limited to 6 seats to ensure everyone gains maximum value.

Who should attend: Anyone who wants to (a) learn how their website can appear at the top of Google and (b) discover how to create a two way dialogue with customers, peers and advocates.

What should you bring: You will need your broadband enabled laptop.

What’s included: You will get your workbook, morning and afternoon tea.

Prerequisites: None

Day 1 - A Solid Foundation in Search Engine Marketing

  • Keyword Research
  • Keyword Research Exercise
  • Writing Content that Appeals to Your Visitors
  • Writing Content Exercise
  • Where to Place Keywords (Foundations in SEO)
  • Learn How to Optimise Your Pages Manually
  • Improve Your Click Through Rates
  • Getting Your Pages Found by the Search Engines and Directories
  • Continue working on your page, editing, writing and keyword research

Day 2 - Search Engine Processes

  • How to Monitor Your Progress
  • Learn Why It’s Important to Work in Ranges of Pages
  • Stay out of Trouble with the Engines and Directories
  • Building Link Popularity through External and Internal Linking
  • Sponsored Search Online Advertising Basics
  • The Basics of Local Search
  • Getting the Most Out of Your Blog
  • The Missing Element in SEO: Creativity
  • Group Project
  • Explanation of Priority Action Plan followed by Site Reviews

Day 3 - Advanced Keyword Forensics and Moving Forward in the Search Landscape

  • Advanced Keyword Forensics . . Exploring Behaviours of Your Ideal Target Audience Now you’re really marketing!
  • Keyword Forensics Exercise
  • Writing Effective Sales Copy
  • Personalisation of Search
  • Google Places!
  • Video SEO
  • Site Reviews

Day 4 - Understanding how the Engines Index Data and Continuing to Increase Visibility and Traffic

  • Natural Language Processing (NPL)
  • Working with Database Generated Sites
  • Social Media
  • Alternative Ways to Gain Exposure from Google, Yahoo!, and Other Resources Within Just 48 Hours
  • Sponsored Search Online Advertising Advanced
  • Web Analytics
  • Webmaster Tools and Sitemaps
  • Site Reviews

Day 5 - Technical Analysis of Your Site

  • Competitive Intelligence and Multivariate Analysis
  • The Power of Article Writing
  • Site Technical Issues
  • Tips for the Professional Search Engine Optimiser
  • Final Exam
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