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Easy Do’s and Don’ts for On-Page SEO

11 May 2012

The process of quality on-page SEO (search engine optimisation) on your website content entails a lot of user-centric changes that will inevitably bring more traffic to your site. This does not just mean following formats or peppering your content with keywords and links. Below are some of the most useful and effective, not to mention easy to implement, SEO efforts for any type of web site.

Do Make Your Content Relevant

Remember that your goal is to entice people to enter, for them to think of your site as a helpful site. A sure way to do this is to create content that they will be reading on their own, without any promos or discounts from you.

Expand your content topics to those slightly outside of your business. For example, instead of just writing about your rooms and services in your hotel business, write about travel tips, how to book flights for a family, creating kid-friendly itineraries and the like. Think about your target audience and what they would most likely want to read.

Do Think That Any Page Can Be An Entry Point

Every page in your site can be an entry point from a search engine. It is not just your home page that is exposed to Google or Bing. Your Contact Us page is an excellent page to place keywords that can easily draw attention to your customer support staff, for easy inquiries.

Another sought-after page is the Gallery. This is an easy way for your customers or visitors to get a gist of your product line up. Scatter relevant keywords and links to different pages so that it is not just your home page that is being displayed in Google.

Do Clean Up Your Website Code

Create code that is easy to edit, compact and neat. This way, it is a lot easier for the search engine spiders to index or catalog your site for their reference. Always include a sitemap of the site in the website itself and within the code.

Do Read About SEO Efforts Regularly

Stay ahead of the pack by reading up on SEO blogs and news regularly. Make this your Wednesday morning habit, for example. Reading up on your competitors should also be in your agenda but staying well informed and updated is something that you should definitely do.

Don’t Duplicate Content – Ever!

One of the biggest mistakes you can ever make when you are working on web content is to post duplicate content, whether intentionally or unintentionally. Make sure to check the copy of your content via anti-plagiarism applications such as Plagium or Copyscape. This is a highway to getting blacklisted from the big search engines if you are guilty of this.

Don’t Embed Text In Images

Text that is a part of the image means that you are “wasting” valuable keywords. They are not read by the search engines since they are considered part of the image. If possible, include these words in the image description or as part of the image file name.

Don’t Use Splash Pages

Splash pages don’t add much value to the site, they do not give you higher search engine rankings and people just click through them regardless of their content. Just present your site as is.

Filed Under: Content Tagged With: , , , , ,

Pinterest and the SEO Equation

20 April 2012

Pinterest, one of the myriad social networking platforms, has created itself a niche that is focussed on the visual. Pinterest is essentially an internet based pin-board full of things that excite you. Users include links and pictures of anything that holds their interest. From home decorating to craft, motorcycles to DIY, there are opportunities for everyone.

From a business perspective, this is an exciting way to engage with customers, especially if something you do can benefit from being portrayed visually. Human beings by nature are very visual, connecting images with memories, thoughts and feelings. These connections can create very strong calls to action if you connect genuinely.

If you think of Twitter as being the Shakespeare of social networking, then Pinterest is the Da Vinci. Beautifully crafted images or just very well targeted pictures are the keys to success. Pinterest has grown 52% (source: comScore Media Metrix Mar 2012) in total unique visitors between just January and February 2012. This exponential growth says something about the human need for connection and the strength of the visual medium.

Users can pin to their account information from websites they find interesting as well as uploading their own pictures. The use of information from other sites allows businesses to benefit from viral marketing when it works well. Businesses can gain most when they contribute images to engage, entertain and inform. If you do this well, the Pinterest community will want to follow you, and when they do, you can showcase your products and services to those who are really interested in what you do.

Enterprises with rich grounds for mining images include:

  • services which ‘sell’ a look such as hairdressers and makeup artists, specialist motor spray painters, interior designers and other artists
  • products which need to be seen before a sale is made, such as fashion designers and  clothing retailers and home decor retailers
  • products which may not be easily recognised by name such as plant types from nurseries and specialist food products which may benefit from showing all the different shapes and types of pastas or chilli peppers
  • Products or services which generally engender little emotional connection can create a ‘feeling’ through video. Some may remember the old advertisement for international direct dialling by the Australian company OTC (by George Patterson), which showed images of families in Greece and the UK amongst others, with tears in their eyes and shouting for the rest of the family to come to the phone when they received a call from their family which had emigrated to Australia…cue the highly emotive and visual Barbra Steisand song ‘Memories’ in the background. This award winning ad (it was the first Australian advertisement to win the Grand Prix in Cannes) had people crying in front of their televisions in the 1970s and reaching for their telephones like never before. This created an amazing depth of feeling especially as telephone calls were intangible, were utilitarian and had traditionally held no obviously emotional connection until this ad came along. Connecting images with feelings creates an incredibly strong bond so that when you ask for the sale, you have fertile ground for acceptance.

The SEO connection

Search Engine Optimisation (SEO) has generally not benefited by social networks (other than Google+) as links have tended to all be of the ‘no follow’ style. Pinterest currently allows ‘follow’ on all the links within its domain. Therefore, take advantage of this wonderful free tool. Set up your Pinterest account and start sharing targeted images linked back to your website (don’t upload from your desktop). This allows all of those images to be associated with your website, thus increasing your legitimate back links and not only being attractive to your audience, but all the while improving your website’s organic rankings.

Take note however, that this will probably come to an end, there are always those unscrupulous internet fraudsters who will utilise this helpful tool to increase their backlinks in an inappropriate manner, this will force Pinterest to remove the ‘follow’ from posts as Facebook and other social networks have had to do.

Another area of concern is that of scammers putting links into pictures which imply safety but are in fact redirected to a scam site. The way it works is a picture related to a high profile organisation is tampered with by hackers who attach their own coding to the image, thereby redirecting users to a site which may be porn, gambling or just trying to sell something you don’t want. Vigilance is currently the only way to stop this, check your links regularly to make sure they lead where you expect them to lead.

Pinterest is now the 3rd most popular website for sharing, thus giving you a useful tool which is large and continuously growing. A further attraction is that it is one of the only sites to successfully aid in the ‘discovery’ of video online. So where there are video clips available for various interests on say, websites, Pinterest is a way of collating and making these available to many others who would never have found them.

As one of the newest method of connecting with people, Pinterest is a visually appealing, enjoyable sojourn into each others worlds which we can use for enjoyment, networking with like minded people and showcasing our businesses.

Filed Under: Marketing, Search Engine Optimisation, Search Engines, SEO Tips, Social Media

All links are not created equal

4 April 2012

LinkedIn is the social media platform which is all about genuine networking with connections in your industry, connecting with suppliers, customers, potential employees and capital providers amongst others- don’t be caught out thinking LinkedIn is only for B2B.

The user statistics are impressive

  • Greater than 150 million users, including over 3 million in Australia alone. (http://press.linkedin.com/about)
  • There are more than 2 million company pages
  • Over one million groups have been created servicing parties with their niche interests

Incoming links from LinkedIn carry relative strength depending on where they come from. Your checklist to achieve stronger link ‘juice’ for increased visibility of your website’s organic listing includes:

  • Having a LinkedIn company page which references the website you hope to increase organic visibility for
  • Have your LinkedIn company page associated to all of your employees
  • Ensure your employees have their public profiles optimised (see instructions further down)
  • Ask your employees to share important updates on their own profiles
  • Encourage sensible user (read employee) activity- being active in LinkedIn will be good for optimisation as well as engagement with your greater community
  • Don’t automatically have every update from every social media stream carry into LinkedIn. It’s a bit like the boy who cried wolf- if you see ‘exciting’ updates 3 times a day from one user, you will doubt that any of them are worth reading.

 

Having a specific LinkedIn Company page, which is associated to employees, carries far stronger link value than having a page which people, who happen to be your employees, link their profile to.

How your employees can optimise their Public LinkedIn Profile:

  1. They need to log in to LinkedIn and go to their own Home Page
  2. Then hover over their name in the top right corner of the profile screen and choose ‘settings’

  3. In the settings section,  choose ‘edit your public profile’ and then

 4. Tick the box which says ‘make my public profile visible to everyone’

 

There is great value apart from links in having a quality LinkedIn Company Page. LinkedIn talk about the company page this way “It’s a centralized location where millions of LinkedIn members can go to stay in the loop on company news, products and services, business opportunities and job openings.” (http://learn.linkedin.com/company-pages/)

Take a look at the LinkedIn Company Page for Search Engine Academy Australia as an example.

You can think of your LinkedIn Company page a little like giving your company a personality and creating this individual on LinkedIn. Use this as an opportunity to give a ‘voice’ to your company page which reflects the persona of your branding and engages the audience you are targeting.

Essentially, utilising the company page in LinkedIn in conjunction with your employees and adding great updates and content can improve the organic rankings of your website, this is continuously and especially useful when all other things are equal, especially with your competitors.

 

 

 

Filed Under: Search Engine Optimisation, Search Engines, SEO Tips, Social Media Tagged With: , , ,

Search Plus Your World with Google

2 March 2012

Search Engine Optimisation has generally been a level playing field for all businesses provided they took the time and energy to understand search engine optimisation, in particular, Google’s requirements. This meant a website was clear about who and what they were about, basically had integrity by disclosure and didn’t try and ‘beat’ the system.

Google has now created a shake up for their searchers and search-ees. Beginning so far only in the US, Google have added a new string to the SEO bow. Traditionally when you used the Google search box to find a person, business, product etc, the results presented included elements from the web, public Google images, videos etc. The Search Plus Your World concept has an added personalised ingredient. Your search results will now include content that has been shared through your private social network (of Google+) with the publicly available web content in a consolidated listing.

This is a further step in personalisation of search, the concept of which Google has been using in some format for almost 5 years. The change is that there is an addition of content that has been shared with and by you through Google+, to your existing behaviour and social connections in a combined search result list maximising its personal validity.

Thus, in a nutshell, the search results include web listings weighted due to your personal behaviour, your social connections, public Google+ posts and photos (including Picasa) as well as any private or “limited” Google+ posts and photos shared with you. To receive this extremely personalised search result you must be signed into Google.com.

What’s missing?

The major social networks including Facebook and Twitter have none of their content included in this search. They say their terms of service do not allow them to share this information.

Issues?

Privacy seems to be the one on everyone’s lips. The Facebook change which added the Timeline view of your past created a minor furore with old forgotten photos and posts again being easily accessible. Similarly, all of those from Google+ will resurface in the same way and may well be best forgotten!    Whilst Google+ has many users signed up, there are ludicrous numbers not actively using it, so comparing its value to Facebook or Twitter is not valid. This exercise is almost forcing us to rectify this situation.

When Google+ first came into being, they entered the social network sphere as a big player but lagging behind the strong incumbents including Facebook and Twitter. The expectation was that at some point, to secure the Google+ social network as well as to restrict market entry of a new search engine from another strong social network, Google would somehow use the data from Google+ to manipulate search engine rankings.

Thus, it is not surprising, that this is the outcome. Anti-competitive behaviour proponents will certainly see this change as detrimental to the other players in social networking and is quite strongly forcing businesses in particular to maintain and use a Google+ presence over any other platform. Google will no doubt be hoping go leverage this strength to enable data sharing from its competitors, such as Facebook.

Search rankings are impacted by the ‘shares’ and recommendations driven from Google+ which means that businesses with a target market demographic which may use Google searches frequently, but not social networking, will be vastly disadvantaged.

Integrating public, private and social data is a commendable act which will add a lot of value to individual searches and help many. However, making it an opt-out situation and not being able to exclude certain information individually is a negative to an otherwise good idea.

Filed Under: Search Engine Optimisation, Search Engines, Social Media Tagged With: , , ,

Why you need a mobile version of your website

23 February 2012

Firstly why do you have a web site? To garner more traffic and show off your wares. These may be products or services. Once your users have found you, you want them to make a decision and do something. This activity may be to buy, subscribe to a newsletter, tell a friend, make a booking etc.

Now, what is a mobile version of your site? Basically, this means making your website useful for mobile users, be it on a mobile smart phone, iPad or other tablet. Your mobile users will be able to see everything that is important on your site and be able to act as you wish them to.

Before you scoff at people doing business on their phones, consider this: when you walked out the door this morning you picked up your keys, wallet and mobile, or your handbag which had keys, wallet, makeup, tissues… and mobile phone. In any one room of business people, or any gathering of Baby Boomers, Gen X or Y, you would have a difficult time finding a person who does not carry a mobile phone. Based on the ubiquitous nature of the mobile phone, by far more used than newspapers, TV, radio or any other mainstream mass media, you need to have a web site which can be utilised by these devices.

Whilst every mobile phone is not web enabled, the latest research shows that 37% of Australians have a smartphone (Source: The Mobile Movement Study, Google/Ipsos OTX MediaCT, Apr 2011), which is # 2 worldwide for smart phone penetration (Singapore is #1).

This very same research established that there was a 220% year on year increase in retail queries by mobile (2010-2011), only 20% of retailers have a mobile website. Wouldn’t you like your business to be in the 20% rather than the hidden 80%?

Depending on the type of business you run, you want to decide if your mobile site will be fully transactional or just offer a selection, be it information or sales. The mobile environment is particularly appealing to having a simply loaded site with locations, times, phone numbers etc- the basics. This means a quick solution to encourage visits to bricks & mortar outlets. Additionally you may add stock levels (such as Ikea) or specials only.

The future of geographic offers is coming, using locational technology, offers can be tailored to where you physically are. It will be easier to move to these specially targeted offers if you already have a usable mobile site.

Currently many websites are not suitable at all for mobile viewing, they are disjointed and can take 60 seconds or more to load. For those that are creating mobile sites, they see their traffic and conversions increasing as soon as a mobile version is implemented.

When a potential user has a poor experience, either your site is unreadable, very slow or doesn’t load at all, this can lead to a bad impression of your organisation. Turning around that negative interaction is an added imposition to businesses which never needed to happen.

Three basic ideas to work with which will improve your website for mobile users include:

  1. Reduce bandwidth to make your site load faster
  2. Scale back some of your content and lower resolution, keep the essentials: maps, directions, phone numbers, operating hours etc
  3. Have an interface that shows the content most applicable to mobile users first. Geographic offers, maps, phone numbers, directions etc.

Your website is the front door to your world, don’t forget that not everyone will walk the same path to it. For a small investment, be in the earlier adopters with a mobile version of your website and your site may be the only one in your category that users ‘on the go’ can enjoy!

Filed Under: Mobile Websites, Search Engine Optimisation, Site Architecture, Web Design Tagged With: , , , ,

What is conversion optimisation testing?

7 October 2011

If 100 visitors come to your site, how many of these end up in a sale (be it buying a product or service, signing up for newsletters, retweeting in Twitter or ‘liking’ a post on Facebook)? These ‘sales’ are known as ‘conversions’. Understanding what works best to create these conversions is known as conversion optimisation testing.

If you create any advertising campaign, in any media, there is a risk of a low return on investment (ROI). Fortunately, instead of having to keep a track of how many coupons are returned to your shop, or asking every new client where they heard about you, the online environment has methods that can show you where your business is coming from.

Your website is a main media platform which is a 24/7 advertisement of your business. Conversion optimisation is all about having more of your visitors actually take action. Optimisation conversion testing is all about measuring which changes you make to your site have the best impact on converting your customers. It can take several similar forms, but essentially works on steps such as these:

  1. Plan a targeted campaign to sell something to a specific group. For example you may be a travel agent wanting to launch a newsletter about travel to the beach at Noosa for families because you are now managing a holiday unit development there.
  2. Create a web page, or section of a web page that includes information for your target market with a call to action (CTA) to encourage subscription to your newsletter.
  3. Create a second page with similar information done differently, also with a CTA for the subscription.  The first page may be text heavy verse the second which is mainly images.  Or you could test different colour options or image placement options between the two pages.
  4. By comparing the path of your visitors from each of the two pages to a final action (subscribing, in this case) you can compare which of the two web pages was most successful in gaining the end result.

There are various other testing methods available such as split testing and multivariate analysis but the reason you use them is all the same – to work out what is most attractive to your users to result in a conversion.

Conversion optimisation testing is both an art and a science. You start with a working hypothesis and use the science to look at the quantitative website statistics to understand what is working and what isn’t. It also has the element of art in that conversions are often a response to the visual, qualitative message components of the site.

In most industries traditionally, it is much more economical to sell more to an existing customer, than to continually try and find new customers. Web site commerce is no different. If for every 100 visitors who come to your site, 1 buys/signs up/retweets (converts), you have a conversion rate of 1%. If by spending some money on conversion optimisation testing increases your conversion rate to 5%, ROI benefits to your business can be staggering. Additionally, your website is constantly available, not some billboard advertisement only there for 30 days, or a newspaper advertisement for a week.

When ROI is difficult to calculate on many forms of marketing, conversion optimisation testing can significantly improve conversions whilst being measurable at the same time.

Filed Under: Return On Investment Tagged With: , ,

How can I make sure my site is SEO friendly?

3 October 2011

Before you can ask yourself “how can I make sure my site is SEO friendly”, we need to discuss what is SEO? Search Engine Optimisation (SEO) is the website equivalent of being in the main entrance of the local Westfield or high street shopping centre. You want your site to be the most visible site your users see when they type a keyword phrase into the query bar of a search engine such as Google.

However, before we continue, I preface the rest of this article with the caution – search engines do not buy from you, they are not your target market – what we try to say is that it is important that your site is SEO friendly so that it appears in searches, but at the point, it must be human user friendly to create the relationship or make a sale.

To gain a great position on the first page of a search for keywords relevant to your business is the result of a multitude of factors, a few of which we will briefly discuss here. In the beginning, as in all marketing, you need to know your customer and know what they want. In the “satisfying search engines world”, that means knowing what keywords your potential visitors are currently searching for. This is the first step,

1. Do constant keyword research. There is a plethora of keyword research tools, not least is the free Google Keyword Tool. By knowing what keywords your target audience are searching on, allows you to keep your content current and aimed at the searches. This inherently makes your site SEO friendly.

Each page you create on your website must first be indexed by a search engine. The search engine spiders trawl sites on a cycle related to how often that site has new content. Which continues our list of SEO friendly behaviours with one of the most important items:

2. Maintain fresh new content. Regular new content will attract the search engine spiders to revisit your site often, thereby regularly indexing your new content. This means your visitors will have access to that content faster when searching.

3. Good quality content, written for your users (not just the search engines) means visitors will want to read your material and come back to your site.

4. Because you are maintaining fresh, current, and useful content, your users will want to come back time and again as well as sharing your usefulness with others. The outcome of this sharing is that your users will link to your site – a critical factor in making sure your site is SEO friendly. The more genuine links you have (with other related, credible sites) the more respect your website gains, thus showing the search engines you are a preferred site, thus improving your rankings.

5. Live in a nice neighbourhood – reusing the shop front analogy – if you don’t like visiting businesses in dark alleys surrounded by tattoo parlours, houses of ill repute and illegal drug labs, don’t expect search engines to stick around if you have links with sites that are known for spamming or other anti social behaviour. Make sure you know exactly who you are linking to.

By following these top 5 tips, you are well on the way to making sure your web site is SEO friendly.

Filed Under: Search Engine Optimisation Tagged With: , ,

Organic SEO is Dead!!

26 September 2011

Have you heard that organic SEO (search engine optimisation) is dead?  It’s a presumption that has been tossed around a lot over the last few years, and we confidently believe it to be a false claim!

The reasons why many have taken this claim at face value, is that anyone working on an organic SEO strategy consistently see their progress moving forward at only a snail’s pace – or worse, going backwards.  If I were in that position, I may very well think along the same lines, throw my hands up in the air and accept that there is no point continuing on this impossible task.

WRONG!

SEO is not deadThe problem is that when everyone follows the same path (fighting for the same keyword visibility), using the same techniques and listening to the same “expert” knowledge base, of course the competition is going to be tough.

A better and more rewarding approach is to search out your “low hanging fruit”, those keyword phrases that aren’t as popular but much easier to achieve high visibility.  Imagine if you have 28 various keyword phrases that each received about 100 qualified searches each week.  That’s the opportunity for 2800 qualified visitors to your site.  Now close your eyes and imagine if you had 100 of those same keyword phrases.  Do you like what you see?

When we talk about being qualified, that is, the visitor is not just browsing generally, but much closer to the purchase phase of their information search. These visitors often use long tailed keyword phrases. Long tailed keyword phrases generally contain quite a few words making it quite a specific search. For example instead of ‘ladies bike’, they might choose, ‘ladies aluminium 3 speed hybrid bike Brisbane’. At this point, they are qualified visitors and very likely to be your ‘low hanging fruit’.

There is nothing magical or too technical that cannot be achieved for organic SEO results.  It’s a case of weighing up the competition and having a logical plan of attack.

And by the way, when you have your 100+ high ranking website pages, they will naturally boost your tougher, more competitive phrases.

Organic SEO is not dead – it’s more about knowing what to do and who to listen to.

Filed Under: Search Engine Optimisation Tagged With: ,

Mobile Friendly Local Business Websites

7 September 2011

Part of establishing your small business’s online presence is making sure that your website can be viewed from smart phones. You may have noticed that smart phones have begun infiltrating our lives in that most of the people you see in the streets and interact with have a smart phone. And the number of smart phone users will only increase in the future. For this reason, entrepreneurs need to start making the necessary adjustments by making their PC-based websites smart phone-friendly.

Mobile Keywords

Keywords play an integral role in any website’s ability to rank high in searches, and that includes mobile websites. However, there are a few things that you must take note of when you’re coming up with keywords for your small business mobile website. First off, keywords for mobile websites are generally 25 percent shorter than keywords for PC-based websites. To help individuals come up with relevant keywords for their mobile websites, they can always check out Google’s keyword tool which has a mobile filtering option.

Formatting and Layout

You need to put in just as much, if not more, attention to your mobile phone format and layout like you do with your PC-based website. The reason for doing so is obvious; your mobile phone’s screen is way smaller than your PC so you cannot afford to cram your mobile website with so much content or else your website’s readability might suffer. If you want to check out how your website will look when viewed from a mobile phone, you can use different tools including Mobile Moxie, which is helpful in testing how websites look when viewed from mobile phones.

Mobile Content

Your mobile website is useless if it does not have content, and helpful content at that. This is the segment of mobile website development where you, as a local business owner, must think of your target market and the message that you want to send to them. For instance, if you want your readers to sign up for your e-newsletter, then your content should be geared towards making them give out their personal information. On the other hand, if you want to get your readers interested in your products by giving out helpful tips, then you can come up with an advice column of some sort or how-to articles. The only thing that you need to take into consideration is that your content should be legible enough for your readers.

Chris Marentis is an experienced marketer who likes to write aboute Surefire Social and local marketing experts.

Filed Under: Mobile Websites Tagged With: , ,

‘SEO for Small Business: Getting into Action’ review

18 July 2011

I recently looked at an article by Rob Chant entitled ‘SEO for Small Business: Getting into Action’. Rob addressed the very real issue that SEO (Search Engine Optimisation) is often a roadblock for businesses.

Some of the issues he identified were being:

  • Bogged down trying to know everything before you start
  • Worried because Google and the internet changes constantly
  • Paralysed by plenty – too much information, too many desires, don’t know where to start online

Rob covered some great ideas to simply make SEO work for small businesses. Essentially he talked about:

  • Know who you are, what you do and where you are going.
  • Start with what you do know, small steps builds confidence.
  • SEO can become habit forming – in this case, regular use is a positive.
  • SEO tasks seem to fall into the important but not urgent category – but unless they are regular, they will become urgent, or your business simply will not keep up with the market.

So Rob advises to develop a structure, a series of simple habits, with short term targets to get measurement and reinforcement of those regular actions. He suggests…

  • Frequent action (at least once a week)
  • Regular action (do it the same time every day or week)
  • Recording (keep your actions noted so you can follow your progress)
  • Short term targets (see your steps reach goals in the foreseeable future)
  • A stick and a carrot (you set both positive and negative consequences for your actions and inactions – have a mentor, boss, client, or trusted peer to help enforce them)

It wouldn’t matter what task you set yourself to become a habit, these five points would be valuable. I felt very enthused when I read these, as they reinforce an SEO principle as well. Whatever you do with your website to make it more search engine friendly, try to consistently and regularly keep up the good work. If you can only write one interesting article for your websites users this month, keep it to a regular monthly article. Your visitors will look out for your content and information, they will look forward to it and search engines will begin a regular monthly visit to your site to find out about the newest updates, thus, you will be indexed for results sooner after you upload your article rather than later.

Rob talks eloquently about creating negative cycles by having unachievable targets for SEO. My takeaway from this part of the discussion is to ensure you adhere to the main rule of target setting – set realistic goals. The assumption here is that you have a good knowledge of SEO outcomes when you are setting your goals. This may be a long way from the true situation, so here you may need to rely on experts to give you true information on what is actually achievable in the timeframe. He notes that clear short term goals can also make it clearer to you the progress being made.

One crux of this informative part of the article seems to be looking at what may seem old fashioned, but is never really out of date, that is, to adhere to best practice goal setting. Make any goals you set:

  • Specific
  • Measurable
  • Achievable/attainable
  • Relevant to your business goals
  • Timely
  • Only fuss over what you can control

Rob Chant has succinctly covered the critical aspects of getting small businesses on the road to successful SEO; know who and what you are about, put in place both a structured plan and realistic targets and then just ‘do a Nike’ – get out there and do it.

Filed Under: Search Engine Optimisation Tagged With: , ,