Email Marketing – lessons from LinkedIn

Today I received what felt like, a very personal email of thanks from the Senior VP Products and User Experience at LinkedIn. It appears I was one of the first half a million members in Australia. Now there are 200 million LinkedIn members worldwide including 3...

Tips for Better SEO #9

Better SEO knows that A Picture is worth a Thousand Words Well it can be with well optimised supporting text, also we continue looking at wording and how it relates to Anchor Text and Alt-text. Anchor Text Whenever you wish to link within your web page either to an...

Google Places is dead, long live Google+ Local

If you have had the foresight to put your business on Google Places, you are now being rewarded by automatically converting to a more useful tool, Google+ Local. This change is allowing Google+ to maximise its social credibility. Google+ Local was rolled out on May...

Free Advertising Ideas For Your Website

FREE advertising for your website. How powerful is that sentence? ‘FREE’, the word conjures ‘McDonalds’ plastic toys, cute mini bottles of shampoo spirited away from motels on road trips and idyllic summer days at the horse races where kids got in for free as that was...

Learn About SEO- What you need to know and why

What is SEO? SEO or Search Engine Optimisation is all about making sure your website is visible to your potential customers who use Search Engines (such as Google) to find information. What you need to learn about SEO is directly influenced by how you will personally...