Once you have mastered the essential skills of SEO, you are ready to attend the Advanced SEO Skills Workshop, a comprehensive training course that will arm you with advanced knowledge and understanding of search engine optimisation.
Advanced Skills SEO Workshop Syllabus
The underlying principal of this workshop is to offer an opportunity to learn skills that can help you to improve your own web pages. As such, the course is purposely designed to offer a hands-on practical approach that looks at real-life examples and provides you with the chance to evaluate your own performance and development.
- Day 1 – The Future of Search Engine Marketing
- Day 2 – Advanced SEO Strategies
- Day 3 – Strategies “Beyond SEO”
After completing the course you will undergo a short examination and will be awarded with an official certification that confirms that you have attended the program and met the course requirements. Perhaps most importantly of all, you will have an advanced knowledge of SEO and will understand how you can use optimisation techniques to be successful in your niche.
Day 1 – The Future of Search Engine Marketing
Today we will look at one of the most fundamental elements of SEO, keyword research, and will take an advanced look at the ways in which keywords can be used to create sales copy that both attracts the search engines and effectively communicates a sales message to your customers.
Day 1 will focus on advanced keyword research and forensics and we will share insider tips on how you can produce optimised copy that taps into current trends and user behaviour. You will learn about some of the common pitfalls that many website owners fall into and we will teach you how you can get your site or page to the top spot in a highly competitive market.
The day’s lessons will include:
- Introduction to Social Media: The differences between Social Media Strategies and Search Engine Optimisation
- An analysis of the search behavioral trends of your buying audience, gaining insight into the research of keywords
- Lateral Thinking Skills-using alternative techniques to build traffic (and sales!) on your site
- Working with high-performance “windows of opportunity” and “root words” to improve visibility
- A study of Keyword Forensics, to discover hidden evidence behind search behaviours
- How to create captivating sales copy for your website, making you stand out from others and compelling consumers to respond
- How to prepare for the effects brought on by Personalisation of Search
Every attendee will be provided with an opportunity to review their own sites and will use constructive feedback from their peers and the expert course instructors to develop an SEO Priority Action Plan that identifies some of the ways in which they can improve their site content.
Day 2 – Advanced SEO Strategies
Today we continue to look at advanced SEO concepts and will start to focus on how you can assess and understand the performance of your website on an ongoing basis.
We take a detailed look at Google Analytics and decipher some of the complex information it reveals about your site and the people that visit it. We will also arm you with the skills you need to deal with technical issues and perform complex multivariate reporting.
The day’s lessons will include:
- Discussion on submission procedures, including XML feeds
- Understanding influences such as Artificial Intelligence (AI) and Latent Semantic Indexing (LSI)
- Building relevancy and exposure on Yahoo!, Google, etc. in just 48 hours
- Google and the Importance of Page Rank
- Link Reputation: What it is and How to build it
- New mechanics of Writing Creatively
- Content Development: How to utilise user-generated content for attracting new traffic
- How to increase your Visitor Response Ratio-turning web page visitors into customers
Understanding your site performance is critical to your success and today provides you will the chance to benefit from the knowledge of our experts. Our course instructors will help you to review your site and will lead a brainstorming session in which the other attendees offer valuable insights and suggestions as to how it can be improved.
Day 3 – Strategies “Beyond SEO”
The performance of your site is not just dependent upon SEO, but is impacted by a whole range of different factors. Today’s session is very much about developing an understanding of the practical and theoretical elements of effective web pages, and we will show you how to get your site to where it should be with the least amount of effort. Once you have completed the session you will be armed with the information you need to be competitive in your niche.
The day’s lessons include:
- Advanced Competitive Intelligence: Grasping the Theory and Insights You Need to Know
- Discover how to distinguish your specific industry search landscape
- Accurately gauge what needs to be added to your web site in minimal time
- How to increase Visibility, Credibility, Name Recognition, Branding, and Link Popularity
- The truth about “duplicate content”, and the power behind article writing
- The Ins and Outs of Blogging: “What is it, and how it can help my business?”
- How to Use Clicktracks: Tracking Visitor Behavior
- Monitoring the Spider activity
- Log Analysis: What’s most important? What should be focused on?
Search engine optimisation is most certainly not about guesswork and today’s session will discuss advanced competitive intelligence, opportunity analysis and threat analysis as methods of getting your site to the top and making sure it stays there.
Our expert trainers will show you how you can make the right decisions when optimising your site, and will share their insights into which techniques are out of date and ineffective. By the end of the course you will understand the “grading on a curve” process adopted by many search engines and will know how to use this to get results.
SEO Advanced Certification
This comprehensive advanced course will conclude with an online examination. If you score 76% or above on the test, you will be awarded with a pass and will receive a certificate that confirms that you have achieved Advanced SEO Certification.
Follow Us On: