Part of establishing your small business’s online presence is making sure that your website can be viewed from smart phones. You may have noticed that smart phones have begun infiltrating our lives in that most of the people you see in the streets and interact with have a smart phone. And the number of smart phone users will only increase in the future. For this reason, entrepreneurs need to start making the necessary adjustments by making their PC-based websites smart phone-friendly.
Mobile Keywords
Keywords play an integral role in any website’s ability to rank high in searches, and that includes mobile websites. However, there are a few things that you must take note of when you’re coming up with keywords for your small business mobile website. First off, keywords for mobile websites are generally 25 percent shorter than keywords for PC-based websites. To help individuals come up with relevant keywords for their mobile websites, they can always check out Google’s keyword tool which has a mobile filtering option.
Formatting and Layout
You need to put in just as much, if not more, attention to your mobile phone format and layout like you do with your PC-based website. The reason for doing so is obvious; your mobile phone’s screen is way smaller than your PC so you cannot afford to cram your mobile website with so much content or else your website’s readability might suffer. If you want to check out how your website will look when viewed from a mobile phone, you can use different tools including Mobile Moxie, which is helpful in testing how websites look when viewed from mobile phones.
Mobile Content
Your mobile website is useless if it does not have content, and helpful content at that. This is the segment of mobile website development where you, as a local business owner, must think of your target market and the message that you want to send to them. For instance, if you want your readers to sign up for your e-newsletter, then your content should be geared towards making them give out their personal information. On the other hand, if you want to get your readers interested in your products by giving out helpful tips, then you can come up with an advice column of some sort or how-to articles. The only thing that you need to take into consideration is that your content should be legible enough for your readers.
Chris Marentis is an experienced marketer who likes to write aboute Surefire Social and local marketing experts.
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